• US$300

• 379 designs

• 118 designers

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Logo Design Brief

SLIGHT UPDATES to existing logo.

Have attached existing logo and notes for improvement:

1. Strengthen the Symbol (Corner Fold + Pixel Scatter): simplify the pixel cluster: reduce the number of squares and/or group them more clearly to avoid visual noise. Balance weight with the font: The symbol feels lighter/thinner than the heavy wordmark: match stroke weight or adding more visual mass

2. Improve Alignment and Spacing: symbol feels slightly detached from the word “Exiro.” - Bring the symbol closer to the “o” or align it with the full height of the text. Or, integrate the symbol from the “i” or “r” for cohesion. Alternately, see #6.

3. Typography: could be refined. Could reduce the boldness slightly so the letters don’t feel overly heavy compared to the airy symbol or, consider a more geometric sans serif (e.g. Montserrat, Proxima Nova) to match the angular motif of the icon. Improve tracking on “MINERALS” (currently a bit loose on the dark version, tight on the light version).
4. Color Optimization: the light-blue gradient but could be more impactful: flatten or simplify the gradient for better printing.
5. Scalability and Small-Format : for small sizes (favicon, label, social): create a simplified icon version (just the fold, without pixels) - ie logo for 16 px, 32 px, and 64 px sizes.

6. Symbol–Wordmark: the symbol sits disconnected above the wordmark. Could consider attaching the symbol to the “E” or moving the symbol to the left of the wordmark (stronger brand block, more balanced).

Industry/Entity Type

Nickel Mining

Logo Text

Exiro Nickel

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. Strengthen the Symbol (Corner Fold + Pixel Scatter): simplify the pixel cluster: reduce the number of squares and/or group them more clearly to avoid visual noise. Balance weight with the font: The symbol feels lighter/thinner than the heavy wordmark: match stroke weight or adding more visual mass 2. Improve Alignment and Spacing: symbol feels slightly detached from the word “Exiro.” - Bring the symbol closer to the “o” or align it with the full height of the text. Or, integrate the symbol from the “i” or “r” for cohesion. Alternately, see #6. 3. Typography: could be refined. Could reduce the boldness slightly so the letters don’t feel overly heavy compared to the airy symbol or, consider a more geometric sans serif (e.g. Montserrat, Proxima Nova) to match the angular motif of the icon. Improve tracking on “MINERALS” (currently a bit loose on the dark version, tight on the light version). 4. Color Optimization: the light-blue gradient but could be more impactful: flatten or simplify the gradient for better printing. 5. Scalability and Small-Format : for small sizes (favicon, label, social): create a simplified icon version (just the fold, without pixels) - ie logo for 16 px, 32 px, and 64 px sizes. 6. Symbol–Wordmark: the symbol sits disconnected above the wordmark. Could consider attaching the symbol to the “E” or moving the symbol to the left of the wordmark (stronger brand block, more balanced).

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