• C$140

• 16 designs

• 3 designers

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Web Design Brief

We need to a design for a website that is in between these two current designs, with a modern look and feel.

https://www.bruckeflooring.com/
https://grandfloors.ca/
We need a home page and 2 interior page styles designed.

Brucke Flooring is a locally owned flooring company based in Tulsa, Oklahoma. The website should reflect a professional, established business that sells high-quality flooring products, provides expert installation, and specializes in hardwood floor refinishing. The goal of the site is to clearly communicate trust, craftsmanship, and ease of doing business, while guiding users toward visiting the showroom or requesting service.

The company operates a physical showroom in Tulsa where customers can browse flooring materials in person. Brucke Flooring sells five primary product categories: solid hardwood, engineered hardwood, laminate, luxury vinyl plank (LVP), and tile. Tile includes both wall and floor applications, as well as decorative options such as glass tile, metal tile, and natural stone. In addition to product sales, the company offers professional flooring installation, hardwood floor refinishing, and water damage restoration related to flooring.

The website structure is intentionally segmented into three main areas: product pages, service pages, and informational pages (About, Financing, Homepage). Product pages focus on education and selection, helping users understand differences between materials and where they work best. Service pages use a more process-driven layout that explains what to expect before, during, and after work is performed. The homepage serves as an overview, positioning Brucke Flooring as a full-service flooring store, tile store, and contractor serving Tulsa and surrounding areas.

Visually, the site should feel clean, approachable, and confidence-inspiring—never flashy or overly sales-driven. The design should support browsing materials, understanding services, and contacting the company easily. Strong emphasis should be placed on clear navigation, readable typography, and a layout that works equally well on desktop and mobile devices.

Calls to action should focus on visiting the showroom, scheduling consultations, and exploring flooring options. The financing page should feel simple and reassuring, reducing friction for users considering larger projects. Overall, the design should reflect a business that values craftsmanship, transparency, and long-term relationships with its customers.

Target Market(s)

Retail Flooring Customers who purchase Hardwood, Engineered, Laminate, Vinyl & Tile. Not carpet

Industry/Entity Type

Flooring Store

Number of Pages Required

3 page

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We like these two designs (Home Pages) https://www.bruckeflooring.com/ https://grandfloors.ca/

Nice to have

• We need a home page and two interior pages. The website will have 20+ pages coded by our developer, but we will use one home page design and 2 alternating interior pages to fill the website.

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