• €110

• 235 designs

• 125 designers

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Logo Design Brief

Please read the full description:
Brand name: LPS
(Full company name: Logistikpartner Schneider & Co - Future name: LPS.)
Slogan: The Transport Company

About the company
LPS is an owner-managed logistics company focused on European road transport and logistics services.
No corporate group, no hype – structured processes, reliability, clear communication.

This is a B2B company. Industrial clients. Long-term partnerships.

What we need
A timeless, professional logo that works across all channels:
Website
Print
Trucks & trailers
Buildings & signage

The logo must be scalable, clean, and functional.

Style direction
Modern, clean, structured
Professional and confident
Technical, but not cold
Strong, but understated

Think infrastructure, connections, movement, direction – not emotion or decoration.

Design preferences
Clear geometry
Balanced proportions
Strong typography
Subtle suggestion of movement is welcome
Typography
Sans-serif
Highly readable
No scripts, no decorative fonts
What to avoid
No globes or world maps
No generic arrows
No speed clichés
No startup look
No playful or trendy styles
If it feels loud or overdesigned – it's wrong.

Deliverables
Logo (vector)
additional Black & white version
Logo that works with and without the slogan

Final note
We are not looking for a fashionable logo.
We are looking for a reliable, long-term brand mark.
Clear beats clever. Structure beats style.

Target Market(s)

B2B - Trade and Industry

Industry/Entity Type

Transportation & Logistics (B2B) / Freight & Transport Services Road Transport Logistics & Supply Chain

Logo Text

LPS

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Timeless, professional B2B logo No trends. No gimmicks. Works with and without the slogan “The Transport Company” must be optional. Strong typography Clean, sans-serif, highly readable at all sizes. Clear, structured design geometry over decoration. Scalable & functional From business card to truck trailer. Black & white compatible Must work perfectly without color. Vector-based design print and production ready. Balanced proportions Stable, trustworthy appearance. Subtle sense of movement or connection Optional, never dominant.

Nice to have

• Icon / symbol usable on its own For social media, favicon, truck details. Wordmark + symbol combination Flexible use depending on space. Subtle reference to infrastructure or routes Lines, grids, directions, structure. International look & feel Neutral, works across European markets. Balanced weight Neither too heavy nor too light. Good negative space Calm, confident appearance. Easy to animate Simple structure suitable for subtle motion (web/video). Clear alignment system Feels engineered, not improvised.

Should not have

• Trendy or playful styles Startup or tech-hype look Overdesigned concepts Visual noise or forced symbolism