Double-Sided Sticker Design for “All About Michigan” Keychain
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This customer received 18 sticker designs from 5 designers. They chose this sticker design from Fajr. as the winning design.
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Sticker Design Brief
We’re launching a fresh, premium acrylic keychain celebrating Michigan pride with a clean, contemporary 2026 style! Die-cut in full Michigan state shape (mitten + UP), vertical/tall (~9:16 ratio, 2-3 inches high).
Production: Clear acrylic with central circular window. Double-sided stickers (clear vinyl + white ink underbase) applied both sides for vibrant, high-end look.
Focus on awesome creative design: strong placement/composition, modern colors/fonts, dynamic layouts, gradients/accents – playful yet sophisticated, pops at small scale.
Front Side (“All About Michigan”):
• Bold title: “All About Michigan” (experiment with stylish, modern fonts).
• Focal stylized Mackinac Bridge illustration (towers/deck – reference my uploaded personal photos for scenic accuracy).
• Dynamic vertical placement for energy/balance in tall shape.
• Subtle, smartly placed icons/fun facts (Great Lakes, cherries, robin, landmarks – uncluttered).
• Clean QR code placeholder (bottom, integrated well).
• Central circle: opaque/print or transparent (your creative call).
Back Side (Petoskey Stone Window):
• Minimalist elegance highlighting the window.
• Text: “Authentic Michigan Petoskey Stone” (creative font, arched/placed around circle).
• Central circle fully transparent (no print/underbase – clear showcase).
• Optional modern border/frame around circle.
• Clean negative space – no patterns.
Overall Style (2026 Modern):
• Faint angled larger state outline background, edges bleeding outside die-cut (reference uploaded dollar collage for depth).
• Palette: Fresh blues/greens, earthy neutrals, red pops – vibrant gradients/accents encouraged.
• Modern, playful, proud Michigan vibe – excellent fonts, colors, placement. Avoid clutter; high-end feel.
Audience: Michigan-area locals, tourists, gifts – authentic pride.
Files Needed:
• Vector AI/EPS front/back.
• PNG mockups: front/back, full keychain w/hardware, angles, window simulation.
• Die-cut vector w/marked transparent circle.
Upload References:
• Hand-drawn sketches
• Dollar bill collage (angled background inspo) just for reference shape.
• Three personal Mackinac Bridge photos (front reference) or rear.
•Also added
AllAboutMichigan.org
Updates
Hi, my name is Ben and I look forward to working with the most awesome designers about my double sided sticker for my keychain. Please look at my web address for what I’m all about. Thank you for reading and checking out my stuff.
Added Monday, 12 January 2026
Low designer entries
Target Market(s)
Michigan locals (especially in the Lansing/Traverse City area), tourists visiting the Great Lakes, and gift buyers looking for authentic, high-end Michigan souvenirs. Proud, nostalgic-yet-modern feel that celebrates state icons like the Mackinac Bridge and Petoskey stones.
Industry/Entity Type
Gifts & Merchandise / Souvenirs / Tourism
Font styles to use
Other font styles liked:
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Colors
Colors selected by the customer to be used in the logo design:
Look and feel
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Requirements
Must have
- • Bold title “All About Michigan” on front (modern, stylish font). • Stylized Mackinac Bridge illustration as focal point on front (reference my uploaded personal photos). • QR code placeholder on front (bottom, cleanly integrated). • Central circular window fully transparent on back (no print in circle). • Text “Authentic Michigan Petoskey Stone” on back (elegant, arched around circle). • Faint angled larger Michigan state outline background on both sides (edges bleeding outside die-cut). • White ink underbase on printed areas (except transparent circle).
Nice to have
- • Creative modern fonts and subtle gradients/accents for a fresh 2026 look. • Subtle icons/fun facts on front (e.g., cherries, Great Lakes waves, robin – strategically placed). • Optional subtle border/frame around back circle. • Dynamic composition experiments that make the tall vertical shape pop. • Transparent circle on front too if it enhances the window effect.
Should not have
- • Cluttered layouts or too many elements (keep clean and readable at small scale). • Printed Petoskey patterns/textures on back (let the real stone shine). • Outdated or overly cartoonish styles. • No bridge accuracy issues (must reference my photos). • Avoid heavy black/dark backgrounds or non-Michigan colors.