• US$390

• 196 designs

• 87 designers

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Logo Design Brief

Logo Design Brief – ABODE
Company name: ABODE

Industry
Residential home building / modular homes
(U.S. market – backed by an established Australian builder)

Brand background
ABODE is a residential home brand focused on building high-quality homes for modern living. The brand will operate in the United States and is backed by over a decade of experience from an established Australian modular home builder.
ABODE is not a tech company, not a startup app,. It is a trust-first, professional luxury ADU builder brand designed to scale nationally in USA.

What the logo needs to communicate
Trust
Permanence
Clarity
Quality
Accountability
Luxury

This is a brand people will trust with large financial decisions and long-term homes.

Style direction
Clean
Modern
Timeless
Confident
Minimal

Avoid anything:

Gimmicky
Over-designed
Script or handwritten
“Tech startup” or “real estate agent” looking
Think established luxury ADU builder,

Logo preferences
Wordmark or wordmark + subtle icon
Strong typography is important
Icon (if used) should be simple and abstract
Must work extremely well in black and white
Must scale cleanly for:
Building signage
Website
Email signatures
Contracts
Social media
Vehicle signage

Colours
Open to suggestions
Neutral, earthy, or architectural tones preferred
Avoid overly bright or playful colours
Must work on light and dark backgrounds

Typography
Clean, modern, professional
Sans-serif or refined serif
No script fonts
No novelty fonts

What to avoid
Roof icons
House outlines
Tools (hammers, nails, etc.)
Generic real estate logos
Anything that looks like a real estate agency or Airbnb brand

Inspiration (directional only)
Architectural firms
High-end residential developers
Premium construction brands
Brands that feel established, not trendy
(Designers are encouraged to interpret creatively rather than copy styles.)

Deliverables
Primary logo
Black and white version
Horizontal and stacked versions
Icon-only version (if applicable)
Files provided in:
AI / EPS
PDF
PNG
JPG

Final note to designers
ABODE is intended to be a long-term, scalable brand. The logo should still feel relevant and credible in 10–20 years.
Simple, confident design will be favoured over complexity.

Target Market(s)

Refer to product description

Industry/Entity Type

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Logo Text

ABODE

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Refer to product description

Nice to have

• Refer to product description

Should not have

• Refer to product description