• A$210

• 115 designs

• 33 designers

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T-shirt Design Brief

We are looking for a mountain bike–inspired graphic T-shirt design for our action-sports apparel brand RIDN. The design should feel authentic to MTB riders while remaining clean and wearable as a lifestyle tee. The RIDN logo (attached) must be used on the front of the shirt, with full creative freedom on placement — designers may position it anywhere they feel works best with the overall design (examples include bottom left above the waistline, front and centre in vertical or horizontal orientation, or diagonally across the left chest). The back design is the key creative area and should integrate a subtle but clever MTB influence directly into the RIDN logo or RIDN's brand slogan "OWN YOUR MOMENT", such as a bike component (pedal, brake lever, handlebars, chainring or crank) blended into, emerging from, or replacing part of the slogan, logo or a letter. The design should feel intentional, premium, and rider-focused, not cartoonish or over-busy. Colour use should be limited to a maximum of 2–3 colours, incorporating white and/or red from the RIDN logo, with the option to include a Fox-style orange or green accent if it enhances the design. Gradients are allowed to help blend or transition between logo elements and bike components, but they must remain clean, subtle, and suitable for screen printing. The design must work on a black or dark-coloured tee, be scalable, and supplied in vector format.

Target Market(s)

Mountain bike riders, downhill and trail riders, BMX and action sports enthusiasts, aged approx. 16–40. Riders who value clean, modern MTB style apparel that works both on and off the bike.

Industry/Entity Type

Sports Apparel / Action Sports / Mountain Biking

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Font styles to use

Other font styles liked:

• Supercharged

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• • RIDN logo used on the front of the tee (logo placement is free range and up to the designer) • MTB-inspired graphic integrated into the RIDN logo on the back (bike parts such as pedal, brake lever, bars, chainring, or crank etc.) • Clean, modern MTB style suitable for riders • Maximum of 2–3 colors • Design must work on a black or dark-coloured tee and be able to invert colors for white or light colored tee• Suitable for screen printing and bulk production • Vector format output

Nice to have

• • Clever use of a bike component to form, blind in or replace part of a letter in the logo • Subtle use of gradients to blend or transition between logo and bike elements • Strong balance between minimal and aggressive MTB styling • Design that feels premium and rider-focused rather than illustrative

Should not have

• • No skulls, flames, cartoon characters, or clip-art style graphics • No overcomplicated or overly detailed illustrations • No excessive colors or messy gradients • No generic bike silhouettes or stock-style graphics

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Files

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