Cheevo Fish Camp Fly Fishing Brand in Louisiana
Logo Design Brief
We are starting a new fly fishing guide company based in St Bernard, LA. We need a new Company logo, promotional images for stickers and business cards. We will be sight fishing primarily for Red Fish (saltwater red drum, Sciaenops ocellatus) in the Louisiana coastal marshes near Hopedale and Delacroix (southeast of New Orleans). The word “Cheevo” in the local dialect means two different things the first is a goat (like the animal), the second is “outsider” or “someone not from the area”. We want to embrace both meanings in our logo as a funny, tongue in cheek logo. We are from Texas and would like that shown in the logo somehow. We are operating on a "Hell's Bay Professional" boat (a very specific type of boat). For the Logo I would it to be a drawing but not childish or too cartoon-ish. I would like two goats to be standing on the Hell's Bay professional boat, one on the front platform and one on the back platform. Please see the attached photos for examples of the general idea of "Goats on a Boat", as well as what the boat should look like, and what a goat looks like.
Target Market(s)
USA, Middle to uper class, Male, 30-65 years old
Industry/Entity Type
Fly Fishing Guiding
Logo Text
Cheevo Fish Camp
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Balck and white clean lines, easily transferred to embrodery for hats and shirts.
Should not have
- childish cartoons