• US$300

• 4 days left

• 224 designs

• 86 designers

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Logo Design Brief

EPC LOGO BRIEF — SHORT VERSION

PROJECT: Logo for pastoral training brand

BRAND NAME: Equipping Pastors To Counsel
ABBREVIATION: EPC
TAGLINE: Be ready when they walk in.

WHAT IT IS: Online training program teaching pastors how to handle counseling conversations. Video courses, workbooks, live Q&A.

AUDIENCE: Pastors, church staff, ministry leaders (ages 30-60)

STYLE: Mid-century modern / "Mad Men" aesthetic
- Timeless, not trendy
- Confident, established, professional
- Warm but not casual
- Think: 1960s corporate identity, vintage whiskey labels, classic university crests
- Also think more counselor in a chair than pastor. No vestments, no standing,

COLORS:
- Deep Navy: #1a2f4a (primary)
- Antique Gold: #c4a052 (accent)
- Warm Cream: #f9f6f0 (background)

TYPOGRAPHY:
- Headlines: Classic serif (Georgia, Playfair Display)
- Body: Clean sans-serif (Arial, Source Sans)

DELIVERABLES:
- Primary logo (full lockup: EPC + full name + tagline)
- Secondary logo (EPC only)
- Icon only (for favicon, social)
- Horizontal + vertical versions
- Files: AI, EPS, SVG, PNG (transparent), PDF
- Color versions: full color, reversed, single color navy, single color white

AVOID:
- Religious clip art (crosses, doves, fish)
- Church logo aesthetics
- Trendy/startup look
- Gradients or 3D effects
- Script/handwriting fonts
- Generic stock icons
- Pulpits or Preaching
- Vestments
- Standing

REFERENCE: Search Mad Men typography, mid-century modern logos, vintage whiskey label design

Looking for something with soul — not a template. I want them to feel like we have their back when they are counseling. I love the madmen silhouette picture for that reason.

Target Market(s)

Pastors/Ministry staff - Racially diverse mix of males age 30-60

Logo Text

Equipping Pastors to Counsel

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We're looking for something with soul — not a template with our name plugged in. This brand represents a former pastor who now helps other pastors do the hardest part of their job.

Nice to have

• Vintage- Mad Men kinda feel. I could see a Mad Men like logo with a pastor silhouetted

Should not have

• Religious clip art (crosses, doves, fish) Church logo aesthetics Trendy/startup look Gradients or 3D effects Script/handwriting fonts Generic stock icons AVOID PULPITS - Think Pastor in chair counseling, not in pulpit preaching.

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Files

Download all files - 0.4 MB