• US$150

• 4 days left

• 133 designs

• 70 designers

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Logo Design Brief

Grayland should feel like the high-end warehouse—the one discerning brands choose when they care deeply about their inventory, customer experience, and reputation.

Think:

Premium, boutique fulfillment

High-touch, white-glove service

Operationally excellent, emotionally steady

Professional, established, and credible

We want the brand to communicate that we are:

Serious

Experienced

Well-run

Worth a premium

Logo & Visual Identity Direction

Our current logo feels generic and clip-art-like. We are looking for the opposite.

We want a logo and identity that looks expensive.
As if it came from a top-tier branding firm.

Desired Feel

Clean, modern, and timeless

Confident, not flashy

Minimal, intentional, and refined

Corporate in the best sense — polished and professional

Target Market(s)

Grayland is a high-touch, boutique fulfillment and warehousing company. We serve established and premium brands that value accuracy, care, and proactive partnership—not volume at all costs. We are not a commodity warehouse. Our clients choose us because we act as an extension of their business, with exceptional communication, precision, and accountability. Our internal culture is detail-driven, calm under pressure, kind, and solutions-oriented. Externally, we want to signal trust, capability, and sophistication the moment someone sees our brand.

Industry/Entity Type

Warehousing & Fulfillment

Logo Text

Grayland Warehousing & Fulfillment

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Look expensive and established — as if the brand invested significantly in professional design Feel high-end, corporate, and polished, not trendy or playful Use clean, timeless typography (strong, confident fonts that will age well) Emphasize simplicity and restraint — minimal elements, intentional spacing Convey trust, precision, and competence at first glance Feel calm, confident, and serious (quietly powerful, not loud) Be scalable and versatile (signage, warehouse exterior, website, software, invoices, uniforms) Differentiate us from mass-market fulfillment centers Appeal to premium, detail-oriented brands who expect white-glove service Feel appropriate alongside finance, logistics, or architecture firms Prioritize legibility and clarity over cleverness

Should not have

• No clipart or literal warehouse imagery (boxes, pallets, forklifts, trucks, arrows, swooshes) No playful, quirky, or cartoon-style design elements No “startup” or tech-bro aesthetic No trendy fonts or short-lived design fads No busy, over-designed marks No obvious stock icons or templated logo styles No bubbly, friendly-for-the-sake-of-friendly branding No mass-market or budget-warehouse look No logos that rely on color alone to feel premium No forced cleverness at the expense of professionalism

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