• US$110

• 18 designs

• 10 designers

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Poster Design Brief

11"x17" vertical poster advertising "Rodgers & Hammerstein's South Pacific, in Concert." Dates are Saturday, June 13, 2026, 7 p.m., and Sunday, June 14, 2026, 3 p.m.

Target Market(s)

Potential Ticket Buyers: This is a classic 1949, post-World War II Broadway musical. Certainly, the demographic should appeal to the older demographic, but we hope to appeal also to a younger audience.

Industry/Entity Type

Nonprofit Professional Theatre Foundation

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Recognition of the Will Rogers Stage Foundation (logo versions provided). All seats reserved. Tickets available on-line at www.WillRogersStage.com and at box office on day of performance. Note: This is must-have from our license agreement - 2.1 Concord Theatricals Credit. All programs, web pages, publicity, and advertising in connection with performances of the Property, in all media (including print and electronic), shall carry a program note as follows (unless an additional or different notice is specified in writing by Concord Theatricals) in not less than 10-point type: SOUTH PACIFIC: IN CONCERT is presented by arrangement with Concord Theatricals on behalf of The Rodgers & Hammerstein Organization. www.concordtheatricals.com 2.2 Author(s) Credit. The Author(s)’s name (including, as applicable, composer(s), lyricist(s) and/or translator/adaptor’s name) will appear in all instances in which the title of the Property appears, including all programs, web pages, house boards, and publicity and advertising in all media (including all print and electronic media) within the control of Licensee. Except as otherwise specified below, the name of the Author(s) will appear on a separate line on which no other name appears as set forth below immediately following the title of the Property and will appear in size of type not less than fifty percent (50%) of the size of the title type, as follows: You agree to set forth the following credits on the title page in all programs, and on all house boards, displays, heralds, posters, fliers, and on all other advertising and promotion in connection with your production of the Play: Rodgers & Hammerstein’s 75% SOUTH PACIFIC: IN CONCERT 100% Music by RICHARD RODGERS 75% * Lyrics by OSCAR HAMMERSTEIN II 75% * Book by OSCAR HAMMERSTEIN II and JOSHUA LOGAN 45% Adapted from the Pulitzer Prizewinning novel "Tales of the South Pacific" by James A. Michener 45% Concert Adaptation by David Ives 45% *Immediately following the title and in no event less than that of the largest, most prominent credit given any other person. Professional cast, orchestra, and chorus.

Nice to have

• While the artists may be inspired by some of the ideas in these illustrations, as I have been inspired by one of them, please do not directly copy any idea to the extent that it could result in a claim of copyright infringement. I tracked down the source of the logo that I really like. PHX Stages: SOUTH PACIFIC - Arizona Broadway Theatre - Nov 24 - Dec 30, 2017 <https://phxstages.blogspot.com/2017/07/south-pacific-arizona-broadway-theat re.html> . It was used eight years ago in Phoenix to announce the cast for their production. I believe we can make a transformation of this idea, enough to legitimately avoid a copyright claim. Twin peaks; different lettering; different arrangement of elements; etc. The silhouette of an island, palms, and bombers in poster style are appealing. However, the images should be an island not attached to the viewer’s position. The original production used a backdrop showing two peaks. This is a volcanic atoll in the South Pacific. I like the palm frond border. But not necessary to incorporate. The lettering representing stenciling is appropriate, and I have seen it in other logos for South Pacific. Everything military was stenciled in that era. I very much like the posterizing treatment but would not rule out anything else proposed. I have attached a synopsis of the story and some other background. I have also attached some other iconic images from other South Pacific productions. The poster could have sailors in gob hats singing “Nothing Like a Dame.” Emile and Nellie ia a love duet. Bloody Mary. Luther’s shower and laundry, Emil’s seaside plantation setting. Sailors, nurses, Marines set to deploy into combat. NOTE: This project is for the poster only. From Jenna Sayson of DesignCrowd: Just wanted to resend my previous explanation for your project budget: Our services only deliver one design per project, which means that you have to post or launch a project depending on its design category and quantity. You can launch a contest with only one design requirement. Once you have selected a winner, kindly discuss with them the additional designs you still need. It is upon your discussion and agreement on how much the additional payment would be as well. I plan to do this. Once I select a design and its graphic artist, I will negotiate for a set of scenery backdrops to be projected onto an upstage cyclorama covering the whole back wall. I am attaching a list of the scenes (some scenes will be used more than once). The scenery art should carry out the same style as the winning poster design.

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Files

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