• US$110

• 73 designs

• 31 designers

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Poster Design Brief

Design a clean, minimalist event poster for The Proving Grounds Puerto Rico (PGPR 2026) - Puerto Rico’s first Fitness + Live-Fire competition.

The poster will be printed (11×17, portrait) and placed in gyms, shooting ranges, and athletic spaces, so it must communicate clearly in 3-5 seconds and feel credible, professional, and intentional.
This is not a flashy CrossFit or tactical/military flyer.
The tone should be calm, confident, and premium.

** Required Content & Hierarchy **

** Main title (largest element) **
THE
PROVING GROUNDS
PUERTO RICO

** Subtitle **
Puerto Rico’s first
Fitness + Live-Fire competition

Divisions (clear and readable)
Pistol & Pistol + Rifle
Scale | Beginner | Intermediate

Date:
March 7, 2026

** Imagery **
- Use the provided photo of athletes standing in a line holding pistols and kettlebells as the primary visual.
- Image should feel controlled and safe, not aggressive
- Can be full-bleed or centered, but must not overpower the text

** QR Code (conversion element) **
- A QR code will be provided.
- Place at the bottom center or bottom right
- Include CTA: SCAN TO REGISTER
QR should be large and easy to scan

** Instagram (secondary action) **
- Include a small Instagram logo and the handle:
@thepgpr

** Placement **
- Right side or bottom area
- Secondary to the QR code
- Should not compete with the main title

** Purpose **
- Allows people to follow and learn more online
- Not the primary call to action (QR → registration is primary)

** Style Direction **
- Minimalist
- High contrast
- Limited color palette (black, white, muted tones)
- Strong typography, plenty of negative space

** Avoid **
- Overcrowded layouts
- Emojis
- Loud colors
- Military or gun-culture clichés

** Deliverables **
- Print-ready poster (11×17, portrait)
- Editable source file (Illustrator preferred)
- High-resolution PDF for print
- Digital version for Instagram

** Success Criteria **
Someone should immediately understand:
- What the event is
- That it’s legitimate and well-organized
- That it’s open to different experience levels
- That they should scan the QR or follow @thepgpr

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Files

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