• US$150

• 209 designs

• 79 designers

---

Logo Design Brief

Arts DeKalb is the primary brand identity for the DeKalb Council for the Arts — a county-wide initiative powered by Discover DeKalb to champion, elevate, and connect the full creative ecosystem of DeKalb County, Georgia.

This council exists to celebrate all forms of art — music, visual arts, sculpture, performance, film, murals, fashion, culinary arts, and emerging creative expression — while positioning DeKalb as a vibrant, culturally rich destination for creativity.

The logo should feel inclusive, modern, and bold, while remaining timeless and adaptable across platforms.

Brand Personality
The Arts DeKalb logo should communicate:
Creative & expressive — art in motion, not static
Inclusive & community-driven — for artists of all backgrounds and disciplines
Proudly local, globally relevant — rooted in DeKalb, resonating beyond it
Sophisticated but accessible — professional, yet welcoming
Cultural & energetic — reflective of DeKalb’s diversity and artistic depth

Design Direction
Primary focus: The name Arts DeKalb should be the hero
Secondary reference: “DeKalb Council for the Arts” may appear as a supporting line or optional lockup, but Arts DeKalb must stand alone confidently
Style: Contemporary, clean, and artistic — avoid overly literal or clip-art interpretations
Versatility: Must work across digital, print, signage, merchandise, event branding, murals, and social media

Visual Inspiration (Conceptual)
Abstract interpretations of movement, rhythm, sound, or creative flow
Subtle nods to music, visual arts, sculpture, performance, and storytelling without leaning too heavily into one discipline
Geometry or organic forms that feel dynamic and layered
A mark that feels equally at home on a gallery wall, festival banner, or city street

Typography
Strong, modern typography with character
Custom or slightly artistic letterforms encouraged
Readable and scalable at all sizes
Should feel expressive without sacrificing clarity

Color Considerations
Bold yet refined color palette
Open to vibrant tones that reflect creativity and diversity
Must translate well in:
Full color
Black & white
Single-color applications

What We Want to Avoid
Anything overly corporate or sterile
Literal paintbrushes, musical notes, or generic art icons
Designs that feel dated or trend-locked
Overly complex marks that don’t scale well

Overall Goal
Create a logo that positions Arts DeKalb as the unifying creative banner for arts and culture in DeKalb County — a mark that artists are proud to stand behind, partners are excited to align with, and the community instantly recognizes as a symbol of creativity, culture, and connection.

Logo Text

Arts DeKalb ( DeKalb Council For The Arts)