• US$150

• 33 designs

• 18 designers

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Logo Design Brief

Brand name: Bree’s Family Kitchen
Tagline: Helping Families Eat Better

We are looking for a calm, elegant logo for a family-focused cooking brand led by a mom. The brand tone is warm, confident, and timeless — not trendy, not playful, and not cartoonish.

Please prioritize typography over illustration. A clean, classic wordmark is preferred. If an icon is used, it should be very subtle and abstract, and must not overpower the text.

Design inspiration:
Classic Food Network shows (Ina Garten, Sandra Lee). Think cookbook-ready, editorial, and long-lasting.

Color Palette -
White or warm white (base)
Sage green (primary accent)
Navy (secondary accent)
No bright colors. No neon. No gradients.

Typography -
Serif or soft modern serif for the main logo text
Clean, readable, elegant
Avoid script, handwritten, or playful fonts

Icon Concepts -
If you include an icon, please keep it minimal and refined. Possible directions include:
A simple horizontal line (abstract “table” reference)
Three small circles (abstract, symbolic)
A very minimal plate outline
A single small leaf or olive branch
A subtle branch or tree form (abstract, not illustrative)

Icons should feel supportive, not literal.

Logo Requirements -
Logo must work in:
Full color
All white
All black

The logo should look good on:
A website header
YouTube thumbnails
Instagram profile image
A cookbook cover or apron

Target Market(s)

Families

Industry/Entity Type

Cooking Channel

Logo Text

Bree's Family Kitchen

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We are looking for a calm, elegant logo for a family-focused cooking brand led by a mom. The brand tone is warm, confident, and timeless

Nice to have

• Icon Concepts - If you include an icon, please keep it minimal and refined. Possible directions include: A simple horizontal line (abstract “table” reference) Three small circles (abstract, symbolic) A very minimal plate outline A single small leaf or olive branch A subtle branch or tree form (abstract, not illustrative) Icons should feel supportive, not literal.

Should not have

• not trendy, not playful, and not cartoonish.