• €110

• 209 designs

• 71 designers

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Logo Design Brief

We need a text logo for a high tech Swedish beauty brand focused on skin care. It should very clean, consistent with Swedish design. And elegant. We are thinking that a sans serif font is probably best. It is for a high-tech line so it should reflect a premium position. The brand name is Stockholm Serum.

The logo will then be applied to a bottle - a small bottle with a serum dropper as can be seen in the attachments. When we have the winning design it will then be applied to eight different SKUs or formulas. Each SKU will have a different color designation but the logo and the bottle shape will always be the same. The eight formulas are here and I am putting the preferred color in parentheses:

Moisture Intensifying Serum (light blue)
Concentrated Anti-Aging Serum (yellow)
Bio-Marine Serum (cobalt blue)
Skin Balancing Serum (pink)
Advanced Vitamin-C Serum (orange)
Rejeuvenating Night Serum (dark blue)
Eye Serum Concentrate (green)
All In One Serum (red)

The brand will be like the brands in the attachment in that each SKU will have its own designated color. The color could be all over the bottle, or it could be an accent. Up to you. We welcome creative colutions. The brand 10+ shows the bottle shape and two color driven executions.

Target Market(s)

Women 18-45

Industry/Entity Type

High-end skin care.

Logo Text

Stockholm Serum

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A clean, elegant text -driven logo featuring the brand name.

Nice to have

• Ultimately, we will need to see the logo applied to bottles with the 8 formula descriptions.

Should not have

• Unnecessary design elements. We want it clean and sophisticated.

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Files

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