• A$140

• 42 designs

• 5 designers

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Web Design Brief

Current Site - https://queenoffabric.com.au/

Project: Create 6 high-resolution hero banner images for the Queen of Fabric website to suit the Hero Banner Image of Shopify
Style: Clean, modern, premium, bright, minimal, white background
1. Liberty Fabrics Hero Image (Priority #1)
Goal: Showcase Liberty tana lawn quilting fabrics in a beautiful, premium style. What to include: A mix of Liberty floral quilting fabrics
Clean white background
Soft, natural lighting
Balanced, aesthetically pleasing composition
Feminine, delicate, elegant feel

Text overlay (must be exactly as below):

H1: Be Inspired to Create
Subheading: Discover Australia's Most Beautiful Range of Liberty Quilting Fabrics
CTA Button: Shop Liberty

2–6. Additional Hero Images (to be created after the Liberty image)

Designers must create banners in a consistent visual style using the same dimensions and white background.

Themes:
Tula Pink Feature Collection
Quilting Fabrics Overview
Fabric Bundles & Curated Packs
Upcycled / Clearance / End-of-Bolt Fabrics
Classes / Creative Community (for 2026)

(Each will have its own text, but the visual brand style must remain cohesive.)

Brand Guidelines:
Clean, premium, modern aesthetic
White, airy background
Pastel tones and floral designs are preferred
Fonts similar to elegant script + clean sans serif (designer may propose alternatives)
Must feel warm, inspiring, and feminine
Avoid clutter — minimalistic but inviting
Deliverables:
6 final hero images in 2048 × 1024 px, highest resolution for Shopify website

1 editable source file per image (PSD, AI, or layered file)
Ensure text remains readable on desktop and mobile versions

Ensure fabric prints look clear and high-quality
Fabric photos (Liberty, Tula Pink, etc.)
Brand colours & fonts
# 7 D 8 8 6 E
# A 3 B E A F
# B 4 B 1 C 6
# C 5 A 8 A A
# E B E 5 E2

Bebas Neue Headings
Questrial Body


Overall Objective:
To create a set of visually cohesive hero banners that instantly communicate what Queen of Fabric sells, highlighting:
Liberty Fabrics
Tula Pink
Bundles
Clearance/upcycled items
Community and classes

The final images must help customers immediately understand what QOF offers and feel inspired to shop.

Industry/Entity Type

Quilting, Patchworking, Cotton Fabrics

Number of Pages Required

5+ page

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.