• US$150

• 219 designs

• 90 designers

---

Logo Design Brief

I need a logo design for a new business. The business is a high-end life insurance agency. We focus on helping very affluent families to use life insurance for certain financial planning tax planning and business purposes. The way that we market ourselves is unique. We market almost solely to sophisticated wealth advisors and estate planning attorneys who serve clients of these wealth levels. Our approach is to demonstrate to the wealth advisors and attorneys that we are very sophisticated and behave in a non-salesy way. We need a logo that is clean, professional, sophisticated. We do not want something too modern or overly streamlined. We've attached an example of something that appeals to us. We'd like to see a cleaned up version of this as well as other ideas. With the name being Polaris, meaning Northstar, we'd like to see some logos that include a version of the Northstar somewhere in the design.

Target Market(s)

Sophisticated Wealth Advisors, Estate Planning Attorneys and Wealthy Families

Industry/Entity Type

Life Insurance/Financial Planning/Estate Planning

Logo Text

Polaris Insurance Advisors

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Star that represents Polaris/North Star

Nice to have

• We gravitate towards deep blues, deep greens and greys of varying shades.

Should not have

• Should not be too simplistic. We're not keen on bright or flashy colors.

---

Files