• C$300

• 153 designs

• 67 designers

---

Logo Design Brief

⭐ 1. ABOUT THE BRAND
Coastal Crochet Designs creates luxury coastal handbags, scarves, and accessories using modern crochet techniques, refined textures (like the honeycomb stitch), and premium materials including raffia, PP cord, and silk/bamboo yarns.

Our products are designed for:
-resort boutiques
-coastal gift shops
-cruise ship retail
-travelers seeking elevated, handcrafted accessories

Our aesthetic is clean, modern, and minimal — inspired by the colors and textures of the shoreline: driftwood, sea glass, sand, and soft ocean light.
We are not boho, crafty, or overly decorative. We are modern coastal luxury.

⭐ 2. WHAT WE NEED DESIGNED
A primary logo for Coastal Crochet Designs, along with:
A wordmark version
An icon or symbol (optional but preferred)
A version suitable for bag tags/metal plates
A version suitable for circular or rectangular rubber/leather stamps
A simplified version for tiny hardware engraving (1 cm wide)
The logo must feel elegant, modern, and premium, without looking “crafty” or homemade.

⭐ 3. LOGO STYLE WE WANT
✔ Modern
✔ Minimalist
✔ Clean lines
✔ Coastal luxury
✔ High-end boutique feel
✔ Subtle nod to crochet texture (optional)
Think:
Celine
Jenni Kayne
Staud
APC
Reformation
Seaside minimalism
We want to evoke quiet luxury + coastal calm.

⭐ 4. WHAT TO AVOID
Please avoid:
-cartoon crochet hooks or yarn balls
-busy or overly ornate scripts
-neon or loud colors
-gradients that feel cheap
-vintage or retro styles
-clip-art style waves (tasteful or subtle is OK)
We want this logo to be worthy of a luxury boutique shelf.

⭐ 5. COLOR PALETTE (Preferred)
You may use these colors (in muted tones), though the logo should also work in black, white, and gold:
Core Neutrals
-Driftwood Taupe (#CECBC4)
-Greige
-Taupe
-Oat Mist (#E7DCC9)
-Black Reef (#101820)
Seasonal Accents (optional)
-Sea Glass Aqua (#9FE2D1)
-Lagoon Blue (#00B5E2)
-Aqua Blue (#44ddff)

⭐ 6. TYPOGRAPHY PREFERENCE
We love:
Clean san-serif fonts
Refined, modern typefaces
Slightly extended, airy spacing
Thin or medium weights
Examples:
Celine-style type
Avenir
Modern grotesk
Maison Neue
Futura (light or medium)
Canela / Söhne / Founders Grotesk (visual references only)
Avoid:
handwritten
cursive
bold blocky fonts
quirky styles

⭐ 7. SYMBOL / ICON IDEAS (OPTIONAL)
If you choose to include a symbol, here are subtle ideas (NOT literal):
Icon concepts we LIKE:
A minimal abstract “C” shape (coastal curve)
Two interlocking Cs
A geometric shape referencing woven structure
A very subtle stitch-inspired motif
A stylized wave (minimal, geometric)
A minimalist bag silhouette (very subtle)

⭐ 8. USAGE REQUIREMENTS
Logo must work for:
Metal bag plates
Stamped leather/suede tags
Printed hang tags
Website and social
Packaging
Wholesale line sheets
Look Book
Pattern/tech packs
Small-scale engraving
We will also eventually need:
Horizontal layout
Stacked layout
Icon-only layout

⭐ 9. DELIVERABLES REQUIRED FROM DESIGNER
Please provide:
Vector files (.AI, .SVG)
High-resolution PNGs
Black and white versions
Reverse (white on dark)
All fonts used
Icon + wordmark + combined versions

⭐ 10. BRAND VIBE SUMMARY
Here is the emotional tone we want the logo to communicate:
Coastal Calm
Effortless Luxury
Artisan Craftsmanship
Modern Minimalism
Resort Elegance
High-end Boutique
Think “quiet luxury meets coastal breeze.”

Logo Text

⭐ 11. THE EXACT WORDING NEEDED Primary Name: Coastal Crochet Designs Alternate short version: Coastal Crochet. We're open to designers playing with both versions if the concept is strong.