• C$150

• 160 designs

• 79 designers

Logo Design Brief

We’re looking to create a logo for our provincial genomic newborn screening (gNBS) research project and would love your creative input. This study is called "INFANT" which is an acronym for Identifying At-risk Newborns from the Analysis of NGS Testing. More information about the study can be found here: https://genomecanada.ca/project/infant-identifying-at-risk-newborns-from-the-analysis-of-ngs-testing/

We’d like the design to visually connect to our existing marketing campaign ad (attached) by drawing on its colour palette and overall tone, while also incorporating elements of our current Newborn Screening Ontario logo (attached) so the branding feels cohesive. The logo should be unique, and reflect themes of early life, genetics, DNA, innovation, and provincial identity, while remaining simple, modern, and easily recognizable. We welcome a range of concepts and styles—feel free to interpret these themes in a way that feels fresh and meaningful.

The campaign materials attached are strictly to be used for marketing with "200 Reasons" as our slogan. We want a stand alone study logo in addition to this, but would like to keep it all within the same family. This is a research study by Newborn Screening Ontario too, so we have attached that logo for your reference as well, not necessary to incorporate it but we are interested in seeing your creativity using it as some inspiration.

Logo Text

INFANT Study or I.N.F.A.N.T Study

Logo styles of interest

Pictorial/Combination Logo

A real-world object (optional text)

Colors

Colors selected by the customer to be used in the logo design:

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Requirements

Must have

• Same/similar colours to brand package

Files