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Conversion-Focused Facebook Video Ad + 2 Photo Ads | Christian Kids Tool
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This customer received 22 advertisement designs from 4 designers. They chose this advertisement design from Designed by MS as the winning design.
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US$350
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22 designs
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4 designers
Advertisement Design Brief
Photos to use: https://melissagreinkephotographyandcreative.pixieset.com/guestlogin/triplehholidaycollection/?return=%2Ftriplehholidaycollection%2F
Pin 1731 to download if needed
Videos: https://drive.google.com/drive/folders/1GqLxK9NacpgMOvLWq0CWoNYCxO5BwuHS?usp=sharing
Send them to this landing page each time: https://www.likerushingwaters.com/product-page/triple-h-faith-based-emotional-intelligence-cards-for-kids
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1. 🎯 Project Goal & Objective
Primary Goal: Drive maximum traffic and sales for the Triple H (Head, Heart, Hands) Emotional Intelligence Cards.
Key Metric (Objective): Purchase Conversion on the website (likerushingwaters.com).
Brand Essence: A trusted, faith-centered, and deeply practical tool that helps Christian parents, teachers, and caregivers foster emotional regulation and spiritual formation in kids
2. 👤 Target Audience: The Faith-Focused Parent. The advertising must speak directly to the spiritual values and family goals of this audience. Demographics: Parents (primarily Mothers) of children aged 7 to 17, who are active in their Christian faith.
Psychographics (Pain Points & Purpose):
The Conflict: Tired of emotional issues and communication barriers, but they specifically want a solution that aligns with their faith and Biblical values.
The Desire: They want their children to handle big emotions by processing them through prayer, scripture, and positive action—the foundations of discipleship.
The Need: A simple, non-clinical tool that integrates spiritual growth with mental health.
3. đź“Ł Key Message & Tone (Tamara Lowe's Purpose-Driven Strategy)The ad must promise a dual transformation: emotional peace and spiritual growth. Use language that emphasizes service, transformation, and purpose.
The "Hook" (Problem): "Do your child's big emotions feel like too much to handle? You don't have to choose between emotional health and spiritual truth."
The Unique Value Proposition (UVP): The Triple H Method: HEAD | HEART | HANDS. This is the only tool that gives children a structured, Biblical roadmap to process emotions. Like a Spiritual GPS for their emotions.
Core Message: "Transform Chaos into Connection and Discipleship."Tone: Empathetic, Guiding, Hopeful, and Faith-Affirming.
4. 🖼️ Creative Deliverables & Specifications
Focus on visually demonstrating the cards' simplicity and the resulting family connection and freedom and joy!
Deliverable | Format | Specs (9:16 or 4:5 for Feed) | Notes for Designer
#1 Video Ad (Primary) | 12-25 second demonstration.| 9:16 (Stories/Reels) & 4:5 (Feed) |
Visually demonstrate the 3-step Head, Heart, Hands process.
Show the child drawing a card (e.g., "Anxious"), then showing the three corresponding solution cards (Thought, Prayer Prompt, Action). With subtitles.
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#2 Carousel Ad | Series of 3-5 images | 1:1 Aspect Ratio, 1080x1080px |
Slide 1: Problem (Frustration). Slide 2: Solution (The Triple H Card Deck). Slide 3: The Head Card (Scripture Focus). Slide 4: The Heart Card (Prayer Prompt). Slide 5: The Hands Card (Action). Slide 6: The Result (Peace).
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#3. Single Image Ad | "Hero Shot" of the Product & Value | 1:1 or 4:5 Aspect Ratio | High-quality image of the 240-card set.
Use a text overlay emphasizing the Sale Price $29.99 and the word "Faith-Based."
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5. 🎬 Visual & Video Content Ideas
Visual Style & Emotion:Color Palette: Use the calming, bright colors of the card deck itself. Keep the background clean, light-filled, warm, and well-lit (like a cozy living room or outdoors vibes.
Energy: Calming, focused, and relational. The video should feel like a moment of deep connection, not a sales pitch.Focus: Authenticity. The people in the ad should look like relatable parents and children.
Ideas: Use the video and photos I have provided!
Specific Image & Video Concepts (Assets to Use):Asset CategoryDesigner Instruction & PurposeThe "Process" VisualizationAction: A parent holds up a "Fearful, Anxious" card. The next scene shows a Head Card with a Biblical truth or scripture (e.g., Philippians 4:13). The final scene is the child writing a practical "Hands" action plan.The Spiritual ConnectionAction: Close-up shot of the Heart Card, perhaps hands clasped in prayer near the card. This must convey the ease of integrating faith into emotional processing.
End Frame/CTAMust feature a simple text overlay: "Triple H Cards: $29.99 (Reg. $40). Get Peace Today." with the website clearly displayed.
Video Hook Text:Overlay: "Finally, a spiritual gps for our kids emotions."
6. đź“ť Copy/Text Guidance. The copy must use key terms from the product description and resonate with the Christian parent's vocabulary.
7. Text Guidance
Primary Text ideas (Ad Copy)Hook: Stop the Meltdown. Start the Discipleship.
👑 If you’re a Christian parent tired of feeling helpless during big emotions, our Triple H Cards are the answer!
We give your child (6-17) a faith-based framework to process any emotion: Head (Biblical Truth), Heart (Prayer), and Hands (Positive Action).
Bring Christ-centered calm back to your home.
On Sale Now!
Use bolding to highlight the product name, the framework (Head, Heart, Hands), and the benefit.
Use urgency (On Sale Now).
Headline (Below Image/Video)Triple H Cards: Emotional Health Meets Spiritual Growth.
Focus on the two main benefits for the faith-based consumer.
Description (Optional)
240 Faith-Based Discipleship Cards for Ages 6-17.Concise and highlights the quantity and age range.Call-to-Action (Button)Shop Now
Direct and urgent.
Updates
Gathering more feedback
Target Market(s)
The Faith-Focused Parent. The advertising must speak directly to the spiritual values and family goals of this audience. Demographics: Parents (primarily Mothers) of children aged 7 to 17, who are active in their Christian faith. Psychographics (Pain Points & Purpose): The Conflict: Tired of meltdowns and communication barriers, but they specifically want a solution that aligns with their faith and Biblical values. The Desire: They want their children to handle big emotions by processing them through prayer, scripture, and positive action—the foundations of discipleship. The Need: A simple, non-clinical tool that integrates spiritual growth with mental health.
Industry/Entity Type
Christian, consumer product goods, religious products, games
Font styles to use
Other font styles liked:
- Oswald Regular, Poppy, Unleash
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Photos / videos of people in them, too. I believe real people make for higher conversions
Nice to have
- Deliver via Canva editable links is preferred for testing. People in much of the content
Should not have
- politics, foul language.
