• US$110

• 16 designs

• 6 designers

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Logo Design Brief

Logo Design Brief
Company Overview
We are a Uganda-based property and real estate company seeking a modern, sleek, and premium logo that represents professionalism, trust, and long-term growth. The brand should feel corporate, refined, and high-value, suitable for both local and international markets. The identity should position us alongside high-end property firms, investment companies, and luxury developers.
Brand Personality
The logo should visually communicate the following attributes:
Modern & forward-thinking – contemporary, not dated
Professional & corporate – suitable for serious business environments
Trustworthy & stable – conveys reliability and financial strength
Bold but refined – confident without being loud
Premium & aspirational – high-end but not flashy or over-designed
Clean & minimal – avoid clutter, unnecessary effects, or gimmicks
The logo should feel timeless rather than trend-driven, ensuring it remains relevant many years from now.
Colour Palette
Primary Direction:
Black — dominant and sophisticated base colour
Gold — premium accent for elegance and luxury
Gold should always feel:
Muted and refined (champagne / brushed gold preferred)
Never bright, yellow, or cartoonish
Elegant rather than decorative
Alternate Direction (explorable concept):
Black & Blue (navy / midnight blue tones)
Used to symbolise trust, stability, and professionalism
Suitable for a more corporate, investment-focused identity
Designers are invited to explore both palettes as separate concepts for comparison.
Design Style Direction
The design should be:
✅ Clean and minimal
✅ Use strong, confident shapes and spacing
✅ Balanced and deliberate in layout
✅ Elegant rather than ornamental
✅ Corporate rather than playful
Typography:
Prefer modern serif or high-end sans-serif fonts
Letter spacing should feel confident and well-proportioned
Typography should feel luxury-grade, not generic or default
Avoid typefaces that feel handwritten, playful, overly decorative, or casual
Iconography (optional but welcome):
If an icon is used, it should:
Relate subtly to:
Architecture
Property / buildings
Growth or upward movement
Stability and foundation
Avoid literal illustrations (e.g., house clipart)
Be abstract, geometric, or symbolic
Work as:
A stand-alone emblem
A stamp or watermark
A favicon or app icon
Be simple enough to remain recognisable at very small sizes
If applicable, designers may explore:
Integration of company initials
Custom letterform design
Monogram concepts
Usage Requirements
The logo must function flawlessly across:
Print:
Business cards
Letterheads
Envelopes
With-compliments slips
Invoices and documentation
Digital:
Email signatures
Website
Social media profiles
Presentations
Physical / Branding:
Building signage
External plaques
Reception branding
Marketing boards
Promotional material
The design must be scalable across:
Very small sizes (e.g., business cards, email signatures)
Large formats (e.g., signage, hoardings)
Technical & File Requirements
The final delivery should include:
Full-colour version
Monochrome (black)
White / reverse version for dark backgrounds
Icon-only version (if applicable)
File formats required:
SVG
PNG (transparent background)
PDF
EPS
Layout variations:
Horizontal lockup
Stacked / vertical version
Symbol + wordmark combinations
The logo must:
Print clearly without distortion
Maintain clarity when reduced
Remain sharp at large sizes
Overall Objective
The final logo should communicate:
Strength, credibility, and elegance — while remaining visually simple, versatile, and unmistakably premium.
It should feel at home on:
Legal documents
Corporate reports
Luxury marketing material
Building façades
Investor presentations
We want a brand mark that looks expensive, serious, and authoritative — without being heavy, old-fashioned, or complex.

Target Market(s)

International cop-rates local bussiness

Industry/Entity Type

real estate

Logo Text

Titan Properties and Lesiure

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• something a bit playful, but still sleek

Should not have

• not standard online designs