• A$150

• 228 designs

• 84 designers

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Logo Design Brief

Business Type: French café & bakery
Location: Australia

1. Overview

I am looking to redesign the current logo for my café La French Affair.
I created the existing logo myself with limited tools, and now I want a professional, modern and eye-catching version that looks more commercial, more memorable, and more attractive to customers.

The new logo must feel French, artisanal, warm, elegant and instantly recognisable.


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2. What the Café Offers

We are a French café with authentic French bakery products, including:

Fresh pastries (croissants, pain au chocolat, brioche)

Viennoiseries

French-inspired sandwiches

Pies & sausage rolls

Quality coffee

Small cakes, treats, and baked items


The logo should subtly communicate French bakery + coffee culture.


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3. What I Want in the New Logo

✅ Core brand name

La French Affair
(with “Agnes Water” placed underneath)

✅ Logo Icon

I would like an icon placed above the name, inspired by my current concept, but redesigned to be more commercial, modern and visually appealing.
My inspiration for the icon:

A silhouette / shadow illustration of a French baker or a bakery scene

Something that subtly suggests pastries, bakery craft, coffee, croissants

Simple enough to be clean, elegant and instantly recognisable

Professional and balanced, not too busy


✅ Style

French / artisanal / slightly vintage but modernised

Warm, welcoming, elegant

A design that works well on:

Shopfront signage

Packaging

Merchandise (cups, bags)

Social media

Menus



🎨 Preferred Colours

I am open to different proposals, but I like warm and classy tones, for example:

Warm browns

Soft oranges

Pale greens

Black & white combinations
Designers can explore variations as long as the logo keeps a premium bakery feel.



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4. Deliverables

Designers should provide:

Full-colour logo

Black & white version

Horizontal & vertical versions

Transparent background files

Vector formats (AI, EPS, PDF)

High-resolution PNGs



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5. Additional Notes

The new logo should feel more professional and more refined than my current version, while keeping the same general idea: La French Affair in the centre + an icon above it.

The goal is to create a visual identity that stands out in the market and immediately tells customers they can expect quality French bakery products.

Target Market(s)

Tourists coming to Agnes Water Qld

Industry/Entity Type

Hospitality

Logo Text

La French Affair - Agnes Water

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

Download all files - 1.4 MB