• A$150

• 269 designs

• 102 designers

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Logo Design Brief

I need a modern and balanced personal brand identity created for Ryan Pigram, an IT operations leader and digital transformation professional who also creates content around technology, leadership, fitness, and lifestyle.

The brand should feel clean, professional, minimal, and tech-forward, without being overly corporate. It must work seamlessly across LinkedIn, Instagram, YouTube, email signatures, and presentations.

I require:

A primary logo

A secondary logo or monogram (RP or creative concept)

A colour palette

Typography recommendations

Social media assets (Instagram icon + highlight covers, LinkedIn + YouTube banners)

A mini brand style guide showing usage

Designers have creative freedom, but the final identity should reflect clarity, confidence, and modern simplicity, with strong visual consistency across all platforms.

Target Market(s)

The brand is designed for a hybrid audience of business professionals, IT and digital leaders, small to medium business owners, and individuals interested in practical technology, leadership, fitness, and balanced lifestyle content. It should appeal to people who value clarity, modern design, and insightful guidance across both professional and personal growth.

Industry/Entity Type

This personal brand sits within the technology, digital transformation, and professional services industry, with extensions into leadership, productivity, health, and lifestyle content. The identity should reflect a modern blend of tech expertise and personal development.

Logo Text

Ryan Pigram

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The brand identity must include a clean primary logo, a secondary logo or monogram, a modern colour palette with HEX codes, typography recommendations, and a full social media kit covering Instagram, LinkedIn, and YouTube. The design must be minimal, professional, tech-aligned, and adaptable across digital platforms, presentations, and everyday content. A mini brand style guide showing logo usage, colours, and visual direction is essential.

Nice to have

• Additional helpful assets include business card mock-ups, an email signature design, PowerPoint or Canva cover templates, and visual mock-ups showing how the brand appears across real-world applications. Optional tagline explorations and extra social media graphics are welcome but not required.

Should not have

• The brand should not include busy or overly complex designs, flashy gradients, cartoon-style graphics, unprofessional fonts, or anything that feels corporate-generic or outdated. Avoid cluttered layouts, exaggerated colour schemes, or any elements that weaken the clean, modern, balanced direction of the brand.

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Files

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