• £110

• 3 days left

• 173 designs

• 75 designers

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Logo Design Brief

PROJECT BRIEF
White Rhino Logo Family Development
1. Purpose
Create a coherent, versatile, future-proof logo family for the White Rhino group of companies. The goal is to visually unify all divisions under a single parent identity while allowing enough variation for each sector to stand independently in investor-facing, government-facing and consumer-facing environments.
This brand system needs to reflect strength, stability, African heritage, modernity and technical competence. No cartoon rhinos. No corporate clip-art. Something that looks like it belongs on the side of an aircraft, a diagnostic lab report, a refinery gate and a hospitality brochure without embarrassing anyone.
2. Brand Architecture
The system follows a branded house structure:
Parent Brand:
White Rhino Concepts Limited
Represents governance, holding structure and strategic direction.
Divisions (as per approved naming concepts from the file):
• White Rhino Grow – Agriculture & value chains
• Rhino Air / Rhino SkyLink – Aviation
• RhinoForge – Manufacturing
• Rhino Retreats – Tourism & hospitality
• Rhino Renew – Waste & environment
• Rhino One Health– Medical, diagnostics, One Health
• White Rhino Extract – Extraction & mining
Each division gets a harmonised logo variant derived from the master mark.
3. Deliverables
The design team will produce:
3.1 Master Logo System
• Primary White Rhino parent symbol
• Wordmark and lock-ups
• Full colour, mono, and inverted versions
• Scalable vector formats
3.2 Division Logo Family
• Tailored wordmarks for each division
• Sub-identity colour suggestions
• Optional secondary icons (only where necessary)
3.3 Brand Usage Toolkit
• Clear-space and sizing rules
• Typography and colour palette
• Recommended imagery style
• Do/Don’t sheets (to prevent the usual crimes)
3.4 Application Mockups
• Stationery
• Aircraft livery for Rhino Air
• Factory and facility signage
• Hospitality material
• One Health lab templates
• Waste facility branding
• Mining helmets/equipment
4. Design Direction
Tone: Strong, clean, premium African industrial identity with global recognisability.
Core Attributes:
• Strength (rhino silhouette or abstracted geometric form)
• Stability (balanced proportions, wide stance)
• Modernity (minimal lines, not tribal pastiche)
• Scalability (works at 12mm on a certificate and 12m on an aircraft hangar)
Symbol Style Options:
1. Geometric Rhino Head – angular, iconic, scalable
2. Full Rhino Silhouette – simplified, forward-leaning, momentum
3. Horn-Based Minimal Mark – abstract, elegant, subtle
4. Shield-Incorporated Rhino – authority and protection
The team will present three full concept systems for review, each with division adaptations.
5. Practical Requirements
• Must reproduce cleanly on embroidery, signage and regulatory documents
• Must work in single-colour for industrial applications
• Divisions must share consistent grid proportions
• Parent logo should feel “presidential,” not decorative
• Style must accommodate future divisions without visual chaos
6. Constraints
• No overly aggressive or violent imagery. This is a rhino brand, not a UFC poster.
• No literal photo-tracing.
• Divisions cannot drift stylistically; coherence is mandatory.
• Must remain neutral enough to be accepted by government bodies, lenders and investors.

Target Market(s)

Corporate Uganda, Tourism, Environmental, etc

Logo Text

as per description

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Arial, Aptos

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• clean yet memorable image, whereby the Rhino is prominant, as a symbol of Uganda

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Files