• US$150

• 9 days left

• 153 designs

• 69 designers

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Logo Design Brief

Renovation ROI is a professional real estate development, construction management, and renovation consulting brand.
We specialize in:
Full-scale renovation project management
Construction planning + cost analysis
Real estate investor consulting
Development oversight
ROI-focused renovation strategies
Our clients are real estate investors, developers, business owners, lenders, and professionals seeking high-quality renovation outcomes — NOT DIY homeowners.

The brand must communicate:
Professionalism
Modern development expertise
Architectural intelligence
Financial and ROI-driven strategy
Trustworthiness

Premium service Style We Want (Very Important)

We are looking for a logo that is:
Minimalist and modern
Architectural, not literal
Professional and premium
Clean, strong typography
Subtle and refined design elements
Scalable at all sizes
Suitable for a development + finance-forward brand

Think more:
Architecture firm
Engineering firm
Real estate development company
And less:
Handyman
Roofing company
Contractor clipart

What We Do NOT Want
Please AVOID the following, no exceptions:
House icons
(No rooflines, no chimneys, no windows, no buildings)

Tools
(No hammers, saws, screwdrivers, nails)

Overly busy blueprint lines
(Subtle architecture/drafting cues are OK, but NO clutter)
Cartoonish or contractor-style fonts
(Clean, modern, strong typography only)

Literal construction illustrations
(We want a sophisticated, developer-level feel)
“Sticker” or boxed-in ROI that looks detached
(ROI should feel intentionally integrated)

Colors
Preferred colors:
Slate/charcoal (#1E1E1E or similar)
Blue accents (modern, confident blues — NOT neon, NOT baby blue)
White for clean contrast

The brand should feel:
clean
sharp
intelligent
trustworthy

Target Market(s)

Banks, Developers, Insurance, Business Owners / Commercial Clients

Industry/Entity Type

My brand operates in: construction management development investment strategy ROI-driven renovation financing, underwriting, and project oversight

Logo Text

RENOVATION ROI

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The Renovation ROI logo must deliver a modern, clean, and highly professional visual identity that reflects the sophistication of a development, construction-management, and investment-focused brand. The typography should be strong, geometric, and architectural, with crisp lines and balanced spacing that communicate intelligence, structure, and premium service. The design needs to feel minimalist yet intentional, incorporating subtle architectural or geometric elements—such as a refined stroke, stylized letter, or alignment cue—while remaining elegant and never literal. The “ROI” portion of the name must be seamlessly integrated into the wordmark so it feels like a natural part of the brand rather than an add-on. The color palette should rely on slate/charcoal, modern blue accents, and white for clarity, ensuring the logo feels trustworthy, technical, and investment-grade. The base design must work flawlessly in flat color without relying on shadows, gradients, 3D effects, or visual tricks. Most importantly, the logo must avoid all generic contractor clichés, including house icons, rooflines, hammers, tools, or cartoonish symbols. It should scale perfectly across digital and print applications—including apparel, signage, reports, vehicles, and social media—and include both horizontal and stacked variations, plus an icon or monogram version for small-format use. The final result must convey precision, confidence, and long-term value, positioning Renovation ROI as a leader in strategic, ROI-driven renovation and development.

Nice to have

• Nice to Have: It would be a bonus if the logo incorporates a subtle, unique design detail that reinforces themes of precision, planning, and strategic development—such as a refined geometric accent, a minimalist architectural cue, or a stylized letterform that can also serve as a standalone brand icon. A tasteful highlight or differentiation of RENO is desirable, using slight variations in weight, spacing, or color to make it stand out while keeping the full wordmark cohesive. Additionally, a clean and understated blueprint-inspired treatment of RENO—using minimal drafting lines, alignment marks, or geometric structuring—would add character and support the brand’s technical identity, provided it remains elegant and uncluttered. Optional enhancements such as a secondary monogram, strong performance on both light and dark backgrounds, a well-balanced stacked variation, and thoughtful color or font system recommendations are all welcome to help create a cohesive and versatile visual identity.

Should not have

• Do not our company feel like: a handyman a flipper a roofer a basic home renovation contractor a low-cost residential service You are not any of these.