Bridging Families & Innovation: The RARE Kids Design Contest
Logo Design Brief
We’re launching a 501c3 and seeking a fresh, meaningful logo that captures the spirit of hope, strength, and innovation.
RARE Kids Foundation started with our daughter Sienna’s fight against a rare cancer and grew into a mission to change how rare childhood diseases are understood and treated. We support families through community, awareness, and direct resources — but we also invest in innovation. Through our dedicated Innovation Fund, we back cutting-edge research and technologies that can turn today’s rare diagnoses into tomorrow’s breakthroughs.
The logo should feel: Hopeful and uplifting, not medical or sterile Child-centered, but sophisticated enough for a national foundation Inclusive and warm, symbolizing connection and courage Modern and versatile, working well in both print and digital formats Creative Direction for Designers: “Bridging Families and Innovation, Building Hope.” This tagline captures the soul of RARE Kids Foundation — where heart meets science and family stories inspire discovery. The logo should express the idea of connection, strength, and optimism — symbolizing how RARE Kids bridges the gap between families, researchers, and the innovations that will change children’s lives. We’re seeking a logo that feels: Hopeful and uplifting — full of heart, not clinical or cold Child-centered, but refined enough for a national foundation Modern and versatile, suitable for both print and digital use Balanced between compassion/hope/youthful and innovation/science
Industry/Entity Type
Nonprofit, Healthcare, Science & Innovation, Community
Logo Text
RARE Kids Foundation
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- included photos of our girl who is our driving force, also included logo we used for siennastrong campaign, but that should not drive the foundation logo.