Logo for a clothing brand targeting women and mothers
Logo Design Brief
Momarchy is a brand that celebrates modern motherhood with pride.
Target Audience:
Women aged 25–50+
Mothers
Confident, community-driven, with authenticity
Brand Personality:
Empowering but not preachy
Feminine but bold
Casual luxury
Design Direction:
Typography: Rounded, script-like lettering (like in the examples), conveying warmth and flow — but with boldness and confidence. It shouldn't look like a graffiti. I got a few options for written fonts which is nice but I'd also like seeing something like the logo "two 12 studio", I'm also open to something else if you're inspired. If you have a strong idea that isn't cursive font like I suggested, please submit, I'm open! It needs to be cool and make people want to wear the cap!
Colors: Black on white background
Usage: Versatile for embroidery on a baseball cap
Target Market(s)
mothers
Industry/Entity Type
clothing
Logo Text
Momarchy
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Crown, icons, I just need the word.