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Logo Design Brief

Logo Design Brief – RUMIX
Brand Essence / Markenidentität
RUMIX is a modern grill & healthy dining concept inspired by the philosophy of Rumi (Mevlâna Celaleddin-i Rumi).
Our motto is rooted in his universal message:
“Whoever you are, come.”
Rumix stands for openness, freedom of choice, and mindful eating — a place where everyone can create their own balanced plate: meat, vegan, or a mix of both.
The concept combines modern grill cuisine with healthy, conscious eating in an urban, inviting atmosphere similar in spirit to Honest Greens (Barcelona).
Philosophy & Concept
Conscious Nutrition, Grill & Entertainment
Rumix combines conscious, healthy eating with a unique experience of taste, entertainment, and elegant ambiance.
The concept follows the principles of food combining and focuses on fresh, natural ingredients.
At the same time, it offers a dynamic atmosphere where guests can feel comfortable, relax, and enjoy the open and inviting architecture.
The entire concept extends over two floors, connected by an existing staircase, creating a harmonious unity between the ground floor and the first floor.

Core Idea for the Logo
The logo should reflect:
• Harmony between tradition and modernity
• Balance between fire (grill/meat) and nature (veggies/health)
• Freedom and openness inspired by Rumi’s philosophy
• Simplicity, clarity, and elegance — suitable for both signage and digital use.
It should feel authentic, minimalistic, and modern, with a touch of warmth and depth.
The font can be clean sans-serif or refined serif, but not too playful.
We’re open to subtle Eastern or circular geometric influences, referencing unity and flow — without being religious or overly symbolic.


Colors / Farbpalette
Primary palette:
• 🟩 Oxford Green – #1B4D3E → symbolizes nature, balance, and calm.
• 🟥 Bordeaux Red – #5C1A1B → stands for passion, warmth, and depth.
&
• ⚫ Black – #000000 → elegance, strength, modernity.
• ⚪ White – #FFFFFF → simplicity, purity, and contrast.


The logo should work well in:
• Full color (with Oxford Green and Bordeaux)
• Monochrome versions (black/white)

Typography
• Clean, timeless, easy to read.
• Can include a small accent or ligature (e.g., curved “R” or fluid “X”) to represent flow and harmony.
• Avoid overly sharp or aggressive letterforms — aim for balance and calm.

Optional Symbol Ideas
(optional — designer’s creative freedom encouraged)
• Subtle flame or leaf form integrated into the lettering (symbolizing “fire & nature”).
• A circle or ring suggesting wholeness and inclusion (inspired by Rumi’s philosophy).
• A minimalist grill line or texture pattern as a background element.

Tagline / Slogan (optional for versioning)
“Gesundes Leben beginnt mit der Freiheit, selbst zu wählen, was dir guttut.”
(Healthy living begins with the freedom to choose what’s good for you.)
or
“Herzlich willkommen – Wer auch immer du bist, komm.”

Would love the design to feel:
balanced – modern – natural – soulful – timeless.

Logo Text

Rumix