• US$250

• 153 designs

• 58 designers

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Logo Design Brief

We need a logo design for a women's offshore fishing apparel line that can easily be printed on dry fit shirts, embroidered on hats, made into stickers etc. Eventually I would like one logo that is sleek and simple, and one that is round and more detailed so we can use either, depending on the merchandise it is printed on.

Our pitch in one sentence:
“BillfisHERs is a women-owned and operated offshore fishing lifestyle brand built by three best friends in the industry, focused on creating functional but stylish apparel and gear, while hosting events and tournaments that give more women the skills, confidence, and visibility to thrive in a male-dominated sport.”

Motto:
“Our mission is to redefine the offshore fishing experience for women by delivering high-quality, functional apparel and gear designed with them in mind, while creating opportunities through events, tournaments, and education that build skill, confidence, and community in a sport that has long been male dominated.”

My idea is to have a the top outline of just a sailfish- the bill to the crescent tail, with the word "BillfisHERs" inside of, or making up the sail. I like the idea of the fish being integrated into the word so it looks like it is part of it. I like the font Avallon Alt, or similar combination of bold but feminine script, with the "HER" being capitalized and a different color to bring emphasis to this portion.

I don't have many ideas for the circular logo, other than I'd like it to be an ocean color palette with a billfish, possibly the tag line "Chasing Bills, Breaking Limits". I'd love to see some ideas that showcase a strong, feminine forward, unique brand.

Target Market(s)

Basic Information How old are your customers? Ages 16-75 What is their gender(s)? Women How much money do they make? $50k-$200k What is their education level? Highschool/GED + Interests and Lifestyle What hobbies do they have? Sportfishing, being outdoors, nature, influencer What do they care about the most? Friendships with other women, connection, environment, conservation What kind of lifestyle do they have? Active/sporty What social media platforms do they use the most? Instagram, TikTok How do they like to communicate with businesses? Email, text, socials, possibly in person Shopping Habits 10. How often do they buy things like your product or service? Seasonally 11. Which brands do they stick to? Local, women owned, conservation driven, small business Problems, Wants, and Solutions 12. What problems, needs or wants do they have that your product or service can help with? Practical clothing for offshore that is still stylish, women’s sizing in gear, education/training in the sport itself to build confidence, opportunity 13. How does your product or service solve their problems or meet their needs? Design women’s apparel that fits the same purpose as men’s offshore clothing but with women’s bodies and taste in mind, women’s sized gloves, hosting billfishing retreats/tournaments just for women

Industry/Entity Type

Apparel/sporting

Logo Text

BillfisHERs

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Font styles to use

Other font styles liked:

• Avallon Alt, Bold script that is easily legible/printable but feminine

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A billfish in the logo

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Files

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