• €70

• 10 designs

• 5 designers

---

Graphic Design Brief

Create a fun, modern illustrated Christmas card showing Santa in a bright, high-tech Well Pack warehouse. Elves or robots handle colorful reusable boxes (red, green, brown, black) on conveyor belts under warm festive lights. Style should match last year’s illustration – detailed, clean, and joyful.

Project Overview
Well Pack (www.wellpack.org) is a European service provider specializing in cleaning, logistics, and circular economy solutions.
Each year, we send a Christmas card to our customers, partners, and employees to share festive spirit while highlighting our values: sustainability, cleanliness, and innovation.
Our 2024 card featured a traditional Santa and tree illustration. (see attached)
For 2025, we want something completely new, humorous, and distinctive — a modern, lighthearted Christmas story set inside a Well Pack environment. Important: The way it is drawn should be the same (illustration like). But the card itself should not be similar to the last one.
________________________________________
Theme & Concept
“Santa’s Smart Warehouse”
Imagine Santa has upgraded his operations with Well Pack’s help.
He’s traded his old wooden workshop for a bright, high-tech, spotless warehouse — a magical logistics hub powered by reuse and circular economy.
In this lively scene, Santa and his helpers (elves or robots) work efficiently:
• Colorful reusable boxes (see attached how they should look – Important: NO LOGO ON IT and use exact colour codes) move on conveyor belts
• Elves clean, sort, and pack gifts with joy and precision
• In the background: a Christmas tree made of stacked Well Pack boxes glowing softly
• The whole atmosphere feels warm, modern, and joyful
The message:
Well Pack makes even Santa’s logistics cleaner, smarter, and more sustainable.
________________________________________
Design Direction
Art Style:
• Semi-realistic illustration or detailed vector art
• Bright lighting (warehouse ambience with warm festive glow)
• Slight snow sparkle or light particles to bring magic
• Composition that feels alive and busy – yet balanced
________________________________________
Key Visual Elements
• Main scene: inside a futuristic warehouse, neat and well-lit
• Characters: Santa (maybe in a Well Pack jacket), cheerful helpers (elves or cute robots)
• Boxes: Well Pack reusable boxes in four core colors:
o Red – #f1332b
o Green – #16975c
o Brown – #6d483a
o Black – #000000
• Logo colours: these are the corporate colours; please use them (Logo can also be used in white)
o Green - #188573
o Grey - #4e5a59
• Christmas details: glowing lights, garlands made from ribbons of conveyor belts, snowflakes floating in light beams
• Well Pack logo placed subtly on equipment, or wall signage
________________________________________
Text to Include
Front side (Cover)
“Santa’s Smart Warehouse”
Powered by Well Pack.
Back side (Message and some design elements)
This Christmas, we’re wrapping the future –
not in paper, but in purpose.
Well Pack wishes you a clean, joyful
and sustainable New Year.
________________________________________
Format & Print Specifications
• Type: Christmas card with front and back side (not foldable)
• Preferred size: A6 (105x148,5 mm)
• Files required: Print-ready PDF + source file (AI, PSD, or INDD)
- Font: Montserrat
________________________________________
Creative References
Think:
• Pixar’s “Klaus” (warm lighting & storytelling)
• Amazon’s warehouse aesthetic meets Christmas charm
• Apple Holiday campaigns (clean + emotional + minimal tech feeling)
• “Eco-industrial Christmas” concepts on Dribbble / Behance

Feel free to contribute your own ideas and surprise us with a creative Christmas card!

---

Files

Download all files - 1.7 MB