• US$190

• 33 designs

• 15 designers

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Mascot Design Brief

Project Overview:

Southern Printing, a full-service print shop on the Mississippi Gulf Coast, is looking for a talented illustrator/designer to create a vintage-inspired mascot for use across our website, packaging, signage, and merchandise.

We’re seeking artwork that captures the spirit of 1950s retro-futurism and industrial Americana — blending the charm of old workshop illustrations with the warmth and professionalism of our modern brand. The design should feel handcrafted, authentic, and timeless — as if pulled straight from a mid-century print shop advertisement.

About Southern Printing:

Founded in 1972, Southern Printing has been a cornerstone of the Mississippi Gulf Coast — serving schools, small businesses, and organizations with screen printing, embroidery, signage, and promotional products. Our brand voice is friendly, professional, and community-minded, with the tagline:
“Quality, Always.”

We’re proud of our Southern heritage and craftsmanship, and we want our mascot and icons to reflect that honest, hardworking energy — approachable, genuine, and built to last.

Design Goals:

We want a design system that communicates:

Craftsmanship & Pride – Skilled, confident, and built on tradition

Southern Hospitality – Friendly, welcoming, and trustworthy

Retro Industrial Aesthetic – Ink textures, halftones, and warm vintage tones

Modern Professionalism – Clean, scalable artwork that fits digital and print

Deliverables:
1. Mascot Character

A character that represents our print shop and brand personality — the embodiment of classic Southern craftsmanship.
Style: 1950s-era illustration (hand-drawn, inked, textured)
Tone: Cheerful, hardworking, approachable
Color Palette:
Cream #E8E6DF
Tan #D9D2C6
Gold #A4905E
Deep Teal #1D4851
Navy #101D2A
Charcoal #363636

Possible Poses (Suggestions):
Waving or greeting
Holding a screen printing squeegee or printing tool
In an action pose (printing, working, or thinking)
Static poses for web and print elements

We’re open to your creativity — the mascot can be male, female, human, robotic, or stylized in any way that fits the brand’s story and aesthetic.

Design Style Reference:

Inspiration: Fallout Pip-Boy aesthetic, 1950s print ads, Textilschmiede website, mid-century illustration manuals

Texture: Slightly aged paper, warm tones, visible ink grain

Mood: Honest, handmade, Southern, professional, timeless

File Deliverables:

Vector files (AI, SVG, EPS)

High-resolution PNGs with transparent backgrounds

Color and grayscale variations

Editable layers (PSD or equivalent)

Full commercial rights

Reference Websites: https://99designs.com/profiles/mikebarnes/designs/1133209
https://www.printedthreads.com/

I have uploaded our branding materials so you can see what our color palette is along with Typography.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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