Super fun and social media friendly logo design for a new laser design company!
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Logo Design Brief
Design a logo for a new laser engraving company called Sip It Squad. The company is looking to target the 18-45 female demographic that is socially involved and loves to be part of a "squad" that makes them feel included, special and unique. Would like logo to be trendy enough for social media relevance but also have a lasting appeal. Would like colors to be on the coquette spectrum and can even think about that motif for the style. Bows, flowers, lace, ribbon, etc. I would like the logo to have a stanley quencher style cup without the stanley logo. Maybe come up with a Sip It Squad mascot? Think cat, . Love the idea of possibly also using the acronym SIS for the logo. Maybe tie that into the tagline as well.
Target Market(s)
female 18-45
Logo Text
Sip It Squad- Your Cup. Your Vibe
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- must be focused around the brand's objective which is to sell laser engraved cups with unique designs that appeal to things that the target audience is passionate about
Nice to have
- would like to see a logo that helps define what being part of a squad means. A crew that has something in common that brings them together. I would also like to see a logo with the use of the SIS acronym.