• €110

• 28 designs

• 11 designers

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Logo Design Brief

Logo Refresh Brief – “Shark Ice Cream”

Objective:
Refresh the existing Shark Ice Cream logo to give it a more vibrant, modern, and tropical look — while maintaining its recognizable character and core elements.

Key Elements to Keep
Shark character: The main shark design and personality remain unchanged.
Ice cream cone: Keep the cone as it is (same shape and placement).
Wave element: Keep the current wave form and position.

Changes & Enhancements
Shark’s Glasses:
Update the glasses with a new color/style/shape.
They should look trendier and match the tropical / beach vibe.

Hawaii Shirt:
Add a Hawaiian-style shirt to the shark.

Use the attached pattern for reference (apply its colors and motifs to the shirt).

Background / Sunset:
Replace the current sunset with a more colorful and intense one.

Optionally, incorporate a Miami Beach skyline or palm silhouettes for extra depth and atmosphere.

Typography Adjustments:
“Ice Cream” text: Add icicles or frozen effects to the letters to emphasize the cold/frozen theme.
“Shark” text: Add golden blinks or sparkles to give it a shiny, premium feel.

Tone & Style
Fun, tropical, and energetic.

Slightly retro Miami Beach vibe with neon-like intensity in colors.

Must still be family-friendly and appetizing.

Deliverables
Full-color logo (vector format: .AI / .EPS / .SVG) in Hi-res
Transparent background version (PNG)

Additional Design Brief – “Shark Ice Cream Coin”
Objective:
Create a coin version of the refreshed Shark Ice Cream logo, incorporating a Bitcoin-style frame while keeping the brand’s playful and tropical identity.

Concept & Style
The coin should feel collectible, premium, and fun — like a playful crypto-inspired emblem.

Combine crypto aesthetics (metallic texture, embossed details) with the Shark Ice Cream tropical vibe.

Design Guidelines

Central Element:
Use the updated Shark Ice Cream logo as the main center graphic.
Maintain its colors and details as much as possible.

Coin Frame:
Add a Bitcoin-inspired outer ring (engraved or embossed look).

Include subtle engraved text or patterns around the edge (e.g., “SHARK ICE CREAM COIN - "SHARK" above, "ICE CREAM" as icy text, and "COIN" in the same style as "SHARK")

Finish can be gold— designer’s creative choice, but should feel luxurious.

Depth & Effects:
Add metallic shine and embossed depth to make the coin realistic.

Consider a slight glow or reflection to enhance the digital/crypto appeal.

Target Market(s)

families with children

Industry/Entity Type

ice cream, desserts

Logo Text

Shark Ice Cream

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files