Dog treat Package Design
Packaging Design Brief
We’re looking for a creative and professional designer to develop eye-catching packaging for our upcoming line of premium dog treats under the Bark Bites brand.
The design should reflect quality, trust, and natural nutrition, appealing to dog owners who value healthy, high-end pet products.
What We Need
Full packaging design for a resealable stand-up pouch (approx. 130 × 210 + 60 mm)
Front and back layout including space for logo, product name, ingredients, nutrition panel, barcode, and storage instructions
Print-ready files (with dielines, bleeds, and crop marks)
Editable source file (AI / PSD preferred)
3D mock-up or realistic rendering for presentation
Design Direction
Clean, minimal, and modern look with a premium feel
Use natural tones (e.g. earthy browns, creams, muted greens, or soft neutrals)
Should convey trust, wellness, and craftsmanship
Incorporate subtle texture or illustration that hints at natural ingredients or happy, healthy dogs
Must be consistent across potential product variations (e.g. chicken, beef, lamb treats)
Target Audience
Pet owners who value nutrition, quality ingredients, and design aesthetics — typically aged 25–50, with a focus on healthy, Australian-made pet products.
Deliverables
2 initial design concepts
Up to 2 revision rounds
Final deliverables in:
Print-ready PDF (CMYK)
Editable AI/PSD
High-resolution mock-ups
Design style similar to Urban Pets
Target Market(s)
People with pets - Premium
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.