The Proving Grounds: Branding Puerto Rico’s First Tactical Fitness Event
- Bundled Project 1
Logo Design Brief
** Project Brief (Updated 10/16/2025) **
Overview
We’re creating a logo for The Proving Grounds Puerto Rico, a tactical fitness and shooting competition that merges functional workouts with marksmanship challenges — the first event of its kind in Puerto Rico and the Caribbean.
Design Direction
• Tactical, bold, modern, and inspired by military badge-style emblems with an athletic edge.
• The design must follow the attached logo prototype as the main layout reference.
• The logo must be black and white only for this phase.
• Must work across shirts, banners, medals, websites, and digital media.
Mandatory Elements
• A skull facing forward, wearing:
• A military-style headset (with microphone, no visible cable).
• A historic Puerto Rican “pava” hat (jíbaro style).
• Three AI-generated reference images (skull, headset, pava) are attached — please design as close to these references as possible.
• You may refine or clean up the elements, but the core structure must remain.
• The skull with pava and headset is the main focus and will serve as the primary emblem for all branding.
Message to Convey
Strength. Precision. Community.
A proving ground where fitness and shooting athletes test their limits.
Deliverables
• Primary logo in black & white.
• Vector formats (.AI / .EPS / .SVG) + high-res exports (.PNG transparent, .JPG, .PDF).
• Must be print-ready for banners, apparel, and digital use.
Target Market(s)
Individuals who would love to combine fitness and shooting real guns in a yearly competition
Industry/Entity Type
Fitness, Marksmanship, Shooting, Military
Logo Text
The Proving Grounds Puerto Rico
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Font styles to use
Other font styles liked:
- College Block, Athletic, or Varsity
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A pava hat, skull, and military headset with microphone (no visible cable)
Files
Download all files - 4.9 MBPayments
Total
US$150
Project Deadline
24 Oct 2025 02:10:20 UTCProject Upgrades
Bundled project(s)
- offering US$39 business card design to winner