• €110

• 276 designs

• 142 designers

---

Logo Design Brief

We created Tulpenergy: a brand that connects Dutch pride (the tulip) with innovation and energy. The brand had to be instantly recognizable, scalable, and future-proof.

Brand identity: a sleek, modern logo merging the tulip and energy, supported by a fresh, tech-inspired look.


Positioning: “Always instant hot water – smart, compact, and reliable.”

Channel strategy: tailored to exclusive distribution, ensuring Tulpenergy adds direct value within selected sales channels and differentiates itself from existing brands.

Innovation & Creativity

At Tulpenergy, branding took center stage: not just technology, but the full brand experience.

A clear and compelling brand story that inspires consumer trust and convinces installers. Consistent brand presence across logo, packaging, manuals, and digital assets.

Future-oriented: designed as a platform to expand into related products such as boiling water taps and compact flow heaters.

Positive reception from distribution partners and pilot customers, who value the simplicity, design, and brand promise.

Tulpenergy is more than just a series of kitchen boilers—it is a brand that stands for innovation, ease of use, and reliability. By combining Dutch symbolism with modern technology, it lays the foundation for a broader brand family.

With Tulpenergy, we don’t just create instant comfort in the kitchen; we are building a brand that is ready for the future.

Logo Text

Tulpenergy