• US$160

• 24 designs

• 3 designers

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Logo Design Brief

We’re looking for a designer to create a logo for our training company.
The logo will be featured on apparel (shirts, hats), our website, and on training targets.

Our mission is to equip professionals to defend themselves, so the design should strike a balance between tactical strength and professional polish—something in the spirit of the 2007 Hitman aesthetic.

Our primary audience is doctors, attorneys, and other white-collar professionals, though we also train blue-collar workers, veterans, scouts, families, and church security teams. Because of this wide reach, the logo should carry a tactical, professional feel that resonates with all of these groups.

We’d love for the design to incorporate a subtle element of Christian faith—such as a cross, dove, or other symbol—to reflect that we are a school that openly stands with Christ. A concept like a silhouette in a tie with a meaningful Christian accent could work well.

Target Market(s)

Professionals

Industry/Entity Type

self-defense, training, coaching

Logo Text

White Collar Defense

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• nothing specifically

Nice to have

• a shield, a biblical reference to self defense, an AR15, a man in a suit, grey scale,

Should not have

• crosshairs, hunting rifles, bright colors