Zoom Background
Graphic Design Brief
Short project summary
Entrical (public-safety / law-enforcement SaaS) needs clean, camera-friendly, on-brand virtual backgrounds and a print-ready backdrop design our sales team will use during demos, client meetings, and trade events. The look should reinforce trust, tech professionalism, and be optimized so the presenter’s face stays the focal point.
Deliverables (required)
Primary Zoom background (16:9) — static
1920×1080 PNG (RGB) and 3840×2160 PNG (4K).
Two alternative concepts (total 3 concepts delivered as above).
Lower-third overlay (transparent PNG) or layered PSD/AI template for name/title.
Source files: layered AI or PSD for every concept.
One-page usage notes: recommended camera framing, safe area diagrams, and Zoom export settings.
File / technical specs
Aspect ratio: 16:9 for digital backgrounds.
Static files: PNG (transparent elements permitted where useful). Keep static PNGs ideally <5 MB.
Print files: PDF (CMYK), 300 DPI, include crop marks and 0.125" bleed. Fonts outlined or embedded.
Safe area guidance: keep critical text/logos inside central ~60% width × 50% height; avoid placing important elements behind where a presenter’s head will appear.
Provide HEX color codes and font names used (Pantone advisable if available).
Brand / tone / constraints
Tone: confident, professional, trustworthy, modern — designed for law-enforcement and public-safety buyers.
Use Entrical brand assets (logo, color palette, type) — we will supply high-res logos, colors, and fonts.
Do not include any sensitive or personally identifiable data (no case numbers, police records, photos of people without release).
Submission requirements
Upload final PNG(s) and AI/PSD source files.
Include a short note (1–2 sentences) describing how each concept works on camera.
Provide one screenshot mock showing a presenter over the background (head & shoulders) — or a photo mockup.