Innovative Honey based New beverage needs a Festival T-Shirt design
T-shirt Design Brief
Brand Focus:
Aurum Natural Manuka Wines – premium, innovative, modern mead made entirely from honey. Alcoholic beverages
Key Design Objectives:
Innovation & Concept: Show the forward-thinking, creative nature of the brand. Highlight that this is a modern, fresh alternative to traditional wine or champagne.
Fun Yet Sophisticated: Design should feel playful and approachable while maintaining a subtle French elegance. (Australian brand, French maker)
Visual Impact: Must be striking, memorable, and immediately recognisable. Bold, creative visuals encouraged.
Slogan:
Aurum Manuka Wines " Naturally Bioactive. For Bees, For Food , For you"
Messaging:
Fresh, dry, naturally fermented, and better alternative to traditional drinks.
Made entirely from honey, no residual sugar, no added sugar
Low-calorie.
Made from Super food
No Hangover or next day side effect
Infused with medicinal botanicals and Australian Northern Rivers Bioactive honey.
Style & Tone:
Fresh & Clean Energy
Visual: Bright, fresh colors with dynamic shapes representing vitality, freshness, and low-calorie lifestyle.
Vibe: Modern, youthful, and aspirational.
Modern and contemporary, yet with a nod to French sophistication.
Color palette and imagery should feel premium but fun.
Typography should be legible, bold, and stylish.
Deliverables:
Mockups suitable for T-shirt printing (front, back, and sleeve if needed).
Vector files for scalable production.