• US$240

• 6 days left

• 212 designs

• 91 designers

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Logo Design Brief

We currently have a strong foundational logo for House of Cars (HOC), but it feels a bit dated and comes across as “cheap.” We want to refine and elevate the design while keeping the recognizable HOC shield/crest shape intact.

The updated version should:

Look elegant, modern, and premium – aligned with an upscale automotive dealership brand.

Keep the HOC abbreviation bold and central, but make the typography sharper, more refined, and high-end.

Use metallics, gradients, or luxury finishes (chrome, brushed steel, platinum, black/gunmetal with subtle highlights).

Be versatile for digital, print, signage, and merchandise applications.

Optional: Subtle 3D depth, but clean enough to work in flat/vector form.

Think in the direction of luxury automotive brands (e.g., Bentley, Aston Martin, Lexus) where the logo conveys trust, exclusivity, and sophistication.

Logo Text

HOC House of Cars

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