• A$250

• 237 designs

• 106 designers

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Logo Design Brief

Non-negotiables
Professional but approachable – Logo must clearly signal trust, care, and professionalism in the aged care / community support sector. No cartoonish or gimmicky styles.

Readable at all scales – Must work on business cards, stationery, websites, and uniforms without losing legibility.

Clean, modern typography – Sans-serif or humanist fonts that feel warm but professional. Avoid overly decorative fonts.

Colour direction – Palette should lean towards calm, supportive tones (e.g. teal, navy, green) rather than harsh primaries or neon.

Nice-to-haves
Symbolic element – A subtle icon that suggests independence, community, or support (e.g. abstract figure, circle motif, linked shapes).

Future-proofing – Flexible enough to expand into related services (disability, aged care, respite) without looking locked to one niche.

Optional tagline space – Leave room for a short phrase if we choose to add one later.

Guidance for designers
Off-brief entries (e.g. corporate tech vibes, childish graphics, overly medical/hospital logos) will be declined immediately.

We value quality and alignment over sheer quantity. Please don’t submit dozens of minor variations—refinements should only be made after feedback.

Designs should feel Australian professional services sector-appropriate, not generic stock icons.

Company Name: Betty Independent Group Pty Ltd

Industry: Aged Care and Disability Support

We help people live independently with the right care and support. The brand should feel trustworthy, approachable and human, but also professional enough to sit next to government and corporate paperwork.

Style :
Modern, clean and memorable
Warm and uplifting (not clinical or cold)
Open to icons, abstract shapes, or simple wordmark styles

Colours (suggestions, not rules):
Must work in colour and black & white
Navy or teal as a strong base
Softer accents like green, purple or aqua
Avoid loud/neon tones

Ideas (but not locked in):
Shapes that show care or connection (circles, petals, hands)
Something that feels supportive, stable and independent
Could be text-only if the typography is strong and unique

Where it will be used:
Invoices, policies, reports
Website and email signature
Staff shirts and uniforms
Marketing material down the track

We want a design that feels like it belongs in both professional and community spaces — credible for audits, but still friendly for families and participants.

Industry/Entity Type

Disability Support and Care, Aged Care Social Work

Logo Text

Betty Independent / Betty Independent Group Pty Ltd / Open to Ideas

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Open to suggestions

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Professional but approachable – Logo must clearly signal trust, care, and professionalism in the aged care / community support sector. No cartoonish or gimmicky styles. Readable at all scales – Must work on business cards, stationery, websites, and uniforms without losing legibility. Clean, modern typography – Sans-serif or humanist fonts that feel warm but professional. Avoid overly decorative fonts. Colour direction – Palette should lean towards calm, supportive tones (e.g. teal, navy, green) rather than harsh primaries or neon.

Nice to have

• Symbolic element – A subtle icon that suggests independence, community, or support (e.g. abstract figure, circle motif, linked shapes). Future-proofing – Flexible enough to expand into related services (disability, aged care, respite) without looking locked to one niche. Optional tagline space – Leave room for a short phrase if we choose to add one later.

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Files

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