• €260

• 3 days left

• 62 designs

• 26 designers

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Label Design Brief

We are an importer and distributor in the UK of fine foods from Spain. We sell primarily to the retail and wholesale trade. I need a design for wrap around labels to put on jars for four different varieties of honey - Creamy Spring Blossom, Lavender, Wild Forest and Wild Thyme. The honey originates from Spain and will primarily be sold online and to independent retailers. The look and feeling I am looking for is classical, traditional, artisan and natural. I am looking for something simple and not too fussy. There needs to be an immediate obvious distinction on each label between the 4 varieties of honey, ideally by the use of different colours in some way in each design, though I would prefer the label background to be predominantly white. It is not necessary in the design to make it evident that it is from Spain. I have attached images of the jars and the honeys and also an image of the current label just for reference (but do not refer to the design). I have also attached the text for each variety of honey. The measurements for the labels are as follows: 167mm wide and 82mm high. Our logo will go on top of the lid of the jar. I really like the design I have attached to my brief. It is labelled 'Honey Design'.

Target Market(s)

Independent food retailers and online consumers

Industry/Entity Type

Fine Foods

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Font styles to use

Other font styles liked:

• Freeland Font for the word Honey

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• It needs to be immediately obvious by sight that each of the 4 varieties of honey are different

Nice to have

• Just the one same icon on each label for each variety of honey. Simple. Not too fussy. I really like the design attached labelled 'honey font'.

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Files

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