Steam Store Graphics — Banners for “Colibri Motion Desktop”
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This customer received 62 banner ad designs from 14 designers. They chose this banner ad design from youga as the winning design.
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Banner Ad Design Brief
Overview
We need a unified set of graphical assets for our application’s Steam Store and Library pages. The assets must include a logo plus seven banners that share a single, consistent key art direction that communicates what the product does at a glance.
here is the three ideas for you:
1. A banner featuring a monitor with three wallpapers folded like sheets of a book, one under another. There is also a brush finishing the drawing on the top wallpaper, and next to the monitor, there is a cup with a few other brushes. (see "idea 1. png" attached to the breeef )
A banner featuring a collection of pictures on paper rolled up like scrolls. There are also tools for applying this paper (roller, brush, can of glue). The main part of the composition is a monitor in the middle of the process of applying one of the pictures. (see "idea 2. png" attached to the breeef )
A banner featuring a monitor covered by 1/3 to 3/4 with puzzle pieces, with a pile of pieces around it. (see "idea 3. png" attached to the breeef )
What we’re asking contestants to submit (contest entry)
-Final logo design (use attached app icon as a reference)
-One banner mockup (any one of the required sizes, showing how the logo and key art will be applied)
Final deliverables (on selection)
*Library assets
-Logo (source files + transparent PNG/SVG)
-Library Capsule — 600 × 900 px
-Library Header — 920 × 430 px
-Library Hero — 3840 × 1240 px
*Store graphical assets
-Header Capsule — 920 × 430 px
-Small Capsule — 462 × 174 px
-Main Capsule — 1232 × 706 px
-Vertical Capsule — 748 × 896 px
Design goals & messaging
- The art should immediately convey what Colibri Motion Desktop does: a powerful app for browsing, downloading, creating, and sharing animated Windows wallpapers.
- Visually reflect both product functions: (1) large ready-to-use wallpaper library and (2) an advanced editor for creating and sharing animated wallpapers.
- Be graphically-centric and communicate the user experience — dynamic motion, visual richness, and creative freedom.
- Banners must read at small sizes and be instantly identifiable on the Steam store grid.
Style & tone
- Photorealistic or 3D-rendered realistic OR highly detailed illustration (NOT abstract, flat-color, or comic styles).
- Clean, modern, premium feel with strong visual hierarchy.
- Palette, lighting, and composition should support legibility of text and logo when scaled.
Brand / assets provided
- Main application icon (attached) — use as reference. Do not deviate drastically from its character; integrate it into banners and logo where appropriate.
Notes & references
Steam asset docs with examples for guidance on layout and specs:
- https://partner.steamgames.com/doc/store/assets/standard
- https://partner.steamgames.com/doc/store/assets/libraryassets
Updates
Low design quality
Need extra days to review
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.