Reserve Collective a limited edition unique shirt brand.

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This customer received 245 logo designs from 90 designers. They chose this logo design from apik. as the winning design.
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Logo Design Brief
Reserve Collective is a high-end, limited-edition shirt brand offering curated, one-off collaborative drops that blend bold design with refined detail. Each piece is numbered, intentional, and crafted to feel like a collectible. Think quiet luxury with a confident edge.
For this logo contest, I’m seeking a design system that reflects the brand’s elevated tone and design-forward identity. The primary logo should feature the full brand name, “Reserve Collective,” in a clean, modern, and premium style. Typography should feel timeless with a subtle artistic twist—bold but not loud. A minimal graphic element, such as a stitch line, abstract mark, or archival symbol, is welcome but not required.
In addition to the full logo, I’m looking for an abbreviated version using the initials “RC” or a symbolic monogram. This version should be designed for use on clothing tags, sleeve embroidery, and minimalist branding. It must feel iconic, understated, and instantly recognizable.
New note... Each shirt will contain a patch and embroidery.
Please. nothing that resembles the picture I attached.
Target Market(s)
High end shoppers. Think Palm Beach, Nantucket, Hamptons.
Industry/Entity Type
Clothing, but very collaborative with artists and unique with embroidery.
Logo Text
Curated Editions. Numbered not repeated.
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo and abbreviated version
Nice to have
- abbrevaited version pulled from main logo could be made into a small metal tag to sew on the shirt.
Should not have
- Nothing cheesy, No pictures.