Trap Meets Cosmic – Cosmic Cowboy Brand Redesign Packaging Brief
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Graphic Design Brief
Cosmic Cowboy – Brand Revamp Creative Brief
Objective:
Revamp the Cosmic Cowboy brand into a cohesive, standout identity that can flex across multiple products and flavor SKUs. The look should feel like a movement—uniform enough to be recognizable at a glance, but wild enough to stand out in the category.
Core Identity:
Always Aesthetic – visually striking and memorable.
Uniform but Wild – one unified system with room for bold, unique flavor expressions.
Branded like a Movement – feels grassroots, organic, built by the culture.
Built Different – trappy, not corporate.
Culture Bred – tied to music, nightlife, and community energy.
Brand Voice & Tone:
Slang-friendly, slick, and authentic.
Confident, not corporate.
Feels like that one friend who always has snacks, the aux cord, and fire fits.
Flavor Lineup & Style Directions
1. Purple Stardust
Flavor: Grape + cotton candy
Look: Trippy, purple chrome label, space haze effects
2. Cherry Drip
Flavor: Black cherry
Look: Dark red metallic, syrupy drip motif
3. Midnight Mango
Flavor: Mango Kush
Look: Dark gold + black cosmic background, luxury meets space
4. Cosmic Cactus
Flavor: Prickly pear
Look: Neon green palette with desert moon + alien cactus silhouette
5. Pink Planet
Flavor: Strawberry lemonade
Look: Pastel pink with radiant starburst
6. Trappleberry
Flavor: Apple + blueberry
Look: Trap camo motif in blue/green—gritty but vibrant
7. Outlaw Orange
Flavor: Tangy citrus
Look: Orange sunset gradient, western-inspired font twist
8. Rocket Razz
Flavor: Blue raspberry
Look: Electric blue rocket iconography, explosive energy
9. Gasoline Grape
Flavor: Concord grape + fuel
Look: Dark purple base with chrome gas-can accents
10. Sweet Heat Saturn
Flavor: Peach + chili
Look: Orange-red palette with Saturn ring orbit detail
11. Vanilla Void
Flavor: Vanilla + marshmallow
Look: Creamy white palette, black hole/singularity graphics
12. Cherrywood Chill
Flavor: Cherry + menthol
Look: Smoky woodgrain textures, cold fog overlay
13. Galaxy Guava
Flavor: Guava + passionfruit
Look: Pink-orange gradient with abstract space glyphs
Designer Notes:
Create one master design system (logo lockup, typography, brand assets) that allows these flavors to live in the same world while each feeling distinct.
Prioritize a balance of trappy grit and cosmic surrealism. Think bold textures, metallic finishes, gradients, and chrome accents that feel late-night, music-driven, non-corporate.
Deliverables should work across packaging (jars, Mylar, disposables), merch, and digital/social assets.
Target Market(s)
Gen Z & Millennials Hip-hop/trap culture fans . Urban & creative subcultures (artists, sneakerheads, gamers)
Industry/Entity Type
Cannabis
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must use the logos included. One style and one feel but also be able to have different 13 flavors for 5 different types of infused products . We a highend finish. We want it to be colorful and have holographic finishes and everyhing to make it pop and stand out.
Nice to have
- different flavors and colors but all needs to be in the same style. Trap and aggressive looking
Should not have
- No weed leafs. not appealing to children.