Financial services business logo design
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This customer received 342 logo designs from 106 designers. They chose this logo design from DoppelGanger Studio as the winning design.
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Logo Design Brief
I am starting a new financial planning business in Melbourne, Australia. The business name will be Wealth Custodians. I will be providing financial advice to pre-retiree professional working couples/households and retirees. Given I'll be a financial business, trust, confidence, peace of mind and security are all information factors. The services we help people with are cashflow planning (income and expenses, tax planning, structures), building and managing wealth/investments, retirement planning (do I have enough to eventually stop working), debt management and estate planning. I include a link here where you can refer to a number of Australian financial businesses to get an idea of what it's all about: https://advicewebsites.com.au/portfolio/
Target Market(s)
Pre-retiree households on good work income looking to build wealth for a better future; and people who have retired and need help managing their money.
Industry/Entity Type
Financial services (Financial planning)
Logo Text
Wealth Custodians
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Should be a professional looking logo reinforcing stability, trust, control, confidence, security.
Nice to have
- Rather than looking like an old-fashioned logo of a financial institution would be nice if it had a modern element to it, but not essential.
Should not have
- I don’t want the letters “W” and “C” as the logo next the the business name - the logo has to be something else, eg. Shape, symbol, shield, growth, money etc.