• US$160

• 18 designs

• 5 designers

Logo Design Brief

Overall Guidance & Vision
"The design we need is a global deconstruction and visual sublimation of the philosophical essence of 'The Spirit in All
Living Things.' It should make a veterinarian feel, 'This is a cutting-edge, reliable scientific company,' while also allowing
a European pet owner to subtly sense the profound care and respect for life itself embedded in the brand. We look
forward to your creativity in helping us build this unique brand world."
"VahnLing" (The Spirit in All Living Things) is a brand name deeply rooted in Eastern philosophy and aesthetic beauty. Globalizing it requires finding a visual language that not only preserves its core essence but also allows clients from
diverse cultural backgrounds (veterinarians, pet owners, livestock farmers, etc.) to intuitively understand and trust it. Brand Name: VahnLing
Core Brand Meaning of VahnLing: The Spirit in All Living Things
Industry: Animal Health - Pet Diagnostic Reagents, Veterinary Pharmaceuticals, Veterinary Vaccines
Logo: The logo may feature meticulously designed custom typography, emphasizing a minimalist and refined
aesthetic. Color Palette
Option 1
1)Forest Spirit Series
Primary Color:
Deep Forest Green
Rationale:
This is the most disruptive and differentiated choice. Green is directly associated with life, harmony, and nature — making it the most intuitive visual representation of the word “spirit.” This deep shade of green equally
conveys a sense of professionalism, reliability, and authority, matching blue in impact while offering greater
distinctiveness and philosophical depth. It evokes lush forests, ecosystems, and enduring vitality, ensuring
immediate differentiation from competitors. Option 2
2)Earth Origin Series
Primary Color:
Terracotta Red
Rationale:
A bold and warm choice. This earth-derived shade of red symbolizes vitality, energy, sanctuary, and a primal
connection. It is exceptionally rare within the industry, making it highly memorable, and conveys a powerful
passion for nurturing life. Secondary Colors:
Pure White / Off-White
Rationale:
The clean white tones balance the richness of the terracotta red, ensuring clarity and a modern feel while
preventing the overall aesthetic from appearing overly traditional. Design Objectives:
1)Globalization: The design language must transcend words, enabling clients worldwide (e.g., Europe, North
America, Southeast Asia) to intuitively perceive the brand’s core values without explanation. 2)Professionalism: Establish a premium, reliable, and scientific brand authority that meets the high standards and
rigorous requirements of the veterinary industry. 3)Emotional Connection: Artfully convey the concept of “The Spirit in All Living Things,” reflecting respect, care, and connection toward all life-distinguishing the brand from impersonal tech companies. 4)Consistency: Build a powerful yet flexible visual identity system that can be seamlessly applied across all product
lines (reagents, pharmaceuticals, vaccines) and all touchpoints (from packaging to websites). Design Keywords (Guidance for Designers):
Pure | Precise | Modern
Organic | Vital | Connected
Trustworthy | Premium
Creative Direction & Visual Language
The core challenge lies in translating the abstract philosophical concept of "The Spirit in All Living Things" into a
visual and emotionally resonant design. Direction A: Integration of Modern Science and Organic Life
Logo Design Concept:
1)Avoid overly literal imagery (such as silhouettes of cats/dogs or syringes), as this can appear generic and limiting. 2)Form Recommendation: Create an elegant and unique abstract mark. This symbol should appear modern and
precise, yet embody a sense of organic growth and movement. It should function as a "universal symbol" -
intuitively evoking associations with "interconnected life" and "precision science" without the need for
translation.

Target Market(s)

worldwide

Industry/Entity Type

Animal Health - Pet Diagnostic Reagents, Veterinary Pharmaceuticals, Veterinary Vaccines

Logo Text

VahnLing

Logo styles of interest

Emblem Logo

Logo enclosed in a shape

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)

Colors

Colors selected by the customer to be used in the logo design:

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Requirements

Nice to have

• VahnLing (prefers a text-based logo)

Should not have

• Please do not use all-caps for every word.

Files