• A$120

• 20 designs

• 3 designers

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Logo Design Brief

Logo Design Brief – Western Stomp
✅ About the Brand
Western Stomp is a line dancing community with a strong country-western identity, expanding into lifestyle merchandise such as hats, shirts, and potentially boots. Our audience includes both men and women, but we want a logo that men will proudly wear. The brand vibe is authentic western, energetic, and premium-quality—think Ariat or Ringers Western, but with a dance edge.
✅ Logo Purpose
The logo will represent a brand, not just a dance group. It needs to:
✔ Feel strong, masculine-leaning, yet still appealing to women.
✔ Be versatile for apparel, hats, signage, and digital.
✔ Convey authentic western roots without being cliché or cartoonish.
✔ Look premium and clean, not busy or dated.
✅ Key Elements
Main Icon: A western-style boot (classic, rugged, stylish—not clipart or cheesy).
Typography: Bold, western-influenced fonts with modern polish (serif or slab fonts with character, avoid overly decorative styles).
Format: Design must work as:
Primary Logo: Horizontal or stacked
Badge/Circular Version: For hats, patches, and social profile pics
Color:
Must work in single color (white on black or black on white)
Optional accent color acceptable for secondary versions (rust, denim blue, sand).
✅ Optional Element
A subtle nod to coastal lifestyle (wave, horizon line, or abstract shape)—but keep it minimal and secondary.
No obvious beach elements (surfboards, palm trees) that dilute the western feel.
✅ Logo Tone
Premium, rugged, stylish (like a heritage western apparel brand).
Masculine edge but not alienating women.
Fun energy (line dancing is about community and joy), but keep the brand-first look, not playful cartoon style.
✅ Do’s
✔ Keep it clean and strong—must look great on apparel.
✔ Use authentic western design cues (boots, strong type, stars, rope if subtle).
✔ Ensure logo looks professional and modern, not old-fashioned saloon style.
✔ Provide scalable vector files and mockups on apparel.
✅ Don’ts
✘ No overly detailed illustrations (they won’t print well on hats).
✘ No clipart or cartoon-style boots.
✘ No busy backgrounds or hard-to-read fonts.
✘ Avoid making it look like a rodeo event logo—this is a lifestyle brand.
✅ Examples for Inspiration
Brands: Ariat, Wrangler, Ringers Western
Design style: Strong typography + simple icon + clean badge option
✅ Tagline
Do NOT include a tagline in the main logo. (We may use “Live Eastern. Dance Western.” in secondary marketing assets, but the core logo should stand alone.)
✅ Deliverables Needed
Primary logo (horizontal or stacked)
Badge/circular version
Black & white versions (and vector files)
Apparel mockups (hats & T-shirts preferred)

Logo Text

Western Stomp Co.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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