• €130

• 44 designs

• 14 designers

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Car Wrap Design Brief

Of course, here is the English translation of the creative brief:

Creative Brief: Vehicle Design for the KIWI Service Fleet
1. Project Overview
We require three individual and conceptually distinct design proposals for the vehicle wrap of our service vehicles (white panel vans). The design should professionally represent our brand in an urban environment and serve as a mobile business card for our installation teams.
2. About KIWI
KIWI is the leading provider of digital and keyless access systems for multi-family residential and commercial properties. Our installation teams are the face of the company on-site, installing our technology for customers. The vehicles are therefore a central brand ambassador.
Corporate Design Reference: The current website www.kiwi.ki serves as the basis for colors, typography, and visual language.
3. Design Goals
Primary Goal: To radiate trust and professionalism. Clients (property management companies) and residents should immediately recognize that a reputable technology partner is at work.
Secondary Goal: To increase brand awareness. The design must stand out in city traffic and be memorable.
Tertiary Goal: Staff recruiting. The vehicle should serve as advertising space for open positions on our technical teams.
4. Core Message & Tonality
The core message is: "KIWI is the modern, secure, and reliable partner for digital access."
The tonality should strike a balance between:
Security & Professionalism (The Foundation): Conveyed through a clean, uncluttered design, high-quality typography, and the thoughtful use of white space.
Sporty & Bold (The Accent): Conveyed through dynamic lines, a confident use of our green brand color, and a modern, unconventional layout. This is about the dynamism of a tech company, not a racing aesthetic.
5. Concept for Three Different Design Routes
To obtain a wide range of options, we request the development of three clearly distinct drafts:
Option 1: "The Professional"
Focus: Minimalism, clarity, and trust.
Implementation: A generous use of white space. The logo and key information are placed precisely and prominently. The design is understated yet extremely high-quality and confident. It signals maximum professionalism and reliability.
Option 2: "The Bold Technology Leader"
Focus: High-impact and modernity.
Implementation: Large-scale and bold use of the KIWI brand color. This could include dynamic, abstract graphic elements derived from the logo or a visual interpretation of the "digital access" theme. This design is allowed to be polarizing and should be an eye-catcher.
Option 3: "The Smart Solution Provider"
Focus: Communication and the value proposition.
Implementation: A concise slogan or a core message takes center stage (e.g., "Key chaos? Solved." or "The future of access."). The graphic elements support this message. The QR code for the careers page could be integrated in a particularly creative way here.
6. Mandatory Elements on the Vehicle
All of the following elements must be clearly legible and logically placed on the vehicle:
KIWI Logo: Clearly visible, primary placement.
URL: www.kiwi.ki
Phone Number: +49 30 609 83 83-0
QR Code with Call-to-Action:
Text: "Apply now!" or "Join the team!"
Link: https://kiwi.ki/karriere/
Optional Slogan: Die einfachste digitale Schließanlage der Welt
7. No-Gos & Notes
Please do not use stock photos (of people, keys, doors, etc.).
The design should not appear cluttered.
The legibility of the mandatory elements must be guaranteed even from a distance and in bad weather.
8. Technical Specifications
Vehicle Model: Fiat Scudo
Base Color: White

Target Market(s)

Real Estate Market

Industry/Entity Type

Real Estate

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• stock fotos

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Files

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