• US$110

• 9 designs

• 5 designers

Logo Design Brief

🪴 LOGO DESIGN BRIEF — Grow
🏷️ Brand Name:

Grow
(We may explore “Grow Mortgage,” “Grow Finance,” or “Grow Funding” as optional extensions, but the final brand will likely be just Grow)

🧠 Who We Are:

Grow is a modern lending company helping people grow their wealth through real estate.
We provide easier, faster, and more affordable funding so clients can invest with confidence — whether they’re buying their first short-term rental or scaling a large portfolio.

We're here to remove friction from financing and make real estate investing accessible, strategic, and empowering.

👥 Target Audience:

Real estate investors (from first-time to full-time)

Self-employed and business owners

High-income professionals looking to build wealth passively

People frustrated with traditional banks and hungry for better tools

🔥 Brand Personality:

Smart but not stuffy

Approachable but not casual

Modern but rooted in trust

Empowering without being overly “salesy”

Think: Better.com meets Beeline, with a bit more edge for the real estate investor crowd.

🎨 Color Palette Direction:

Inspired by brands like Better, Beeline, and SoFi, our ideal color palette includes:

Sky Blue / Baby Blue – ease, trust, fintech energy

Deep Navy – professionalism and depth

Soft Sage or Money Green – growth, prosperity, subtle wealth signal

Off-White / Light Gray – for clean, airy space and modern feel

Avoid harsh red, orange, or traditional bank green.

🖼️ Logo Style We Like:

Clean wordmark or combination mark (icon + word)

Rounded, modern sans-serif fonts

Minimalist iconography: think sprout, arrow, stacked bars, or staircase

Optional: integrate movement or elevation into the letters (e.g. the G or W)

Needs to work well on both light and dark backgrounds

🧭 Logo Should Communicate:

Growth (financial and personal)

Simplicity

Momentum

Trust

🧱 Tagline for Reference (not in logo):

Easier. Faster. Affordable. Funding to Grow Your Wealth Through Real Estate.