Logo & Branding Refresh Project

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This customer received 395 logo designs from 168 designers. They chose this logo design from Mozez32 as the winning design.
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Logo Design Brief
After three decades, it’s time to evolve our logo to match the growth and transformation our organization has undergone. A refreshed design will preserve the spirit of our original identity while bringing a cleaner, more contemporary look that supports our future goals.
Here are some details. I am also attaching our current logo that is 30+ years old as reference.
Company Name: Central Valley Electric, Inc.
Business Type: Industrial/Commercial Electrical Contractor
• For the past 30 years, our logo has represented “CVE” with the full name listed underneath.
• We’d now like to refresh the logo to reflect our growth and new branch office.
• Ideally, both cities should be represented—either integrated into the logo or noted beneath it.
Locations:
• (City: Modesto) (City: Watsonville)
We’re excited to see all of your ideas for how best to represent both locations in a refreshed logo design
Target Market(s)
Industrial Companies, General contractors, Public Agencies
Industry/Entity Type
Construction/ Electrical Contractor
Logo Text
CVE
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- City locations: Modesto & Watsonville/ Blue as one of the colors.
Nice to have
- To come up with a character
Should not have
- Should not be identical to our old logo